Sales & Marketing ROI: Benchmarks and Measuring Success
Desiring an appropriate ROI is Corporate Finance 101 in the business world; yet, for sales and marketing programs, a desirable ROI can sometimes be elusive.
Some sales leaders believe that each salesperson should have their own way of doing things, relying on personal style, intuition, and unique approaches. While this may sound like
Posts by Jonathan Medeiros and Jason Allen:
6 mins