4 eCommerce Digital Marketing Tools For Higher Conversions
If you’re like most eCommerce brands, your digital marketing strategy consists of a regimented diet...
Social media is a polarizing marketing channel. There’s a deep-set belief that social media is critical to garnering audience engagement, and yet it’s often the channel receiving
Posts by Genie Lutz:
Why Your Social Media Marketing Isn't Working
You’ve been investing in your social media for months, posting consistently, and piling on the...
How To Track Law Firm Marketing ROI
Is your firm on track to hit its 2022 revenue goals?
If not, you certainly aren’t alone. We are...
Five Tips To Supercharge Your Law Firm's Social Media Strategy
Few law firms have implemented a truly productive social media strategy that keeps their audience...
Why Google Reviews Are So Important For B2B Law Firms
In recent years, consumer-facing law practices have recognized the value of Google Reviews, and...
It's Halfway Through 2022: How's Your Law Firm Marketing Strategy Going?
We’re halfway through 2022. Are you halfway to your revenue goals for the year? For most law firms,...
Five Questions To Ask Your Law Firm Advertising Agency
Picking the right law firm marketing partner is hard. There are countless options to pick from,...
How to Choose the Right Digital Marketing Outsourcing Partner
Digital marketing outsourcing is on the rise, for organizations big and small. Start-ups and other...
Four Things Your Law Firm SEO Agency Should Be Doing, But Isn't
Search engine optimization (SEO), the practice of increasing the visibility of your website on...
What Remote Work Means For Legal Marketing In The Long Run
Despite the growing integration of technology into all of our day-to-day business functions, hiring...
Five Ways To Maximize Your Law Firm Marketing Strategy
Running a successful law firm requires a lot more than practicing law. No matter how well you serve...
How To Achieve Sales & Marketing Alignment
At most marketing agencies, the buck stops with the MQL. You pat yourself on the back and assume...
Four Law Firm Marketing Spending Traps
If you’re a law firm, how do you know you’re not over (or under) paying for marketing? And how do...
How Do I Leverage LinkedIn For My Law Firm
LinkedIn may be the most crucial social media platform for your law firm. Due to its professional...
Personal Injury Law Marketing: Why It's Different
Working with personal injury law firms across the country, we are often asked by our clients why...
Ten Questions To Ask Your (Would-Be) Law Firm Marketing Resource
Are you preparing to interview a marketing resource - whether or internal or external (or making...
Law Firm SEO: 5 Tips That Will Help You Get Seen by Prospective Clients
Why is SEO an important part of a law firm marketing strategy? Just ask yourself how many times...
PPC for Lawyers: 7 Things You Need to Know About SEM to Maximize Return For Your Law Firm
When it comes to Google AdWords for lawyers, the space is extremely crowded. For example, a search...
The Power of Social Media Influencers
Social media has become the new battleground for B2C marketers. Countless brands are fighting for...
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