Are You Ready for 2024?
By now, you have done the heavy lifting and have the basis of your 2024 budget in place. The most...
In our daily work and interaction with hundreds of companies, we’re seeing some very big trends as we go into 2024. These are things companies across industries are seeing and
Posts by Genie Lutz:
Why CFOs Should Care About Sales and Marketing
As a CFO, you likely spend a lot of time analyzing your company's finances - tracking revenues,...
Traditional Digital Marketing vs. ABM: Which Approach is Right for You?
Digital marketing has become an essential part of any business strategy, but there are many...
How to Align Sales & Marketing Teams for Successful ABM Implementation
Account Based Marketing (ABM) is a marketing and sales strategy that targets specific accounts for...
The Nuances of Variable Pay and Commission Business Leaders Need to Navigate
In today’s competitive marketplace, companies are increasingly looking for ways to reward and...
Lead Scoring for SaaS Companies
Lead scoring is a crucial process for SaaS (Software as a Service) product organizations to...
Fundamentals of Lead Scoring
As a sales or marketing professional, you have likely encountered the challenge of having too many...
Craft a Variable Compensation Plan That's Just Right For Your Business
Crafting a variable compensation plan that is fair to both your sales executives and corporate...
Harnessing ABM's Hidden Potential: How B2B Companies Can Increase Revenue, Lifetime Value, & ROI
When it comes to marketing, B2B companies have the unique challenge of targeting individual...
Unlocking the Potential of ABM: How to Know When It's Right for Your Business
Account based marketing (ABM) is a powerful tool for targeting high-value accounts, niche markets,...
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