All articles from David Mercurio
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Menu of Use Cases & Workflows with Clay (by Motion)
Clay’s flexibility means it can be applied to many parts of the revenue funnel.
Clay + N8N: Build AI Sales Workflows That Actually Work
Discover how Clay and N8N build AI sales workflows that boost efficiency and personalization for smarter B2B sales automation.
The 2025 Go‑to‑Market Tech Stack: Strategy, Tools & Best Practices
Learn how to build a powerful go-to-market tech stack in 2025, discover the essential tools, integration strategies, and workflows that drive results.
How Do You Measure Sales Rep ROI
How do you determine Sales Rep ROI? In this blog we talk about the best ways to measure BDRs.
The State of GTM Engineering Talent in 2025
Discover how GTM Engineering is evolving in 2025. Learn why AI, data fluency, and RevOps expertise are shaping the next wave of GTM talent.
Reclaim Your CRM with a Two-Lane Revenue Architecture
Separate growth from relationships. Use a two-lane revenue architecture and QA gatekeeping to keep HubSpot/Salesforce clean, accurate, and trusted.
