Law Firm Content Marketing

Almost 100% of a clients seeking legal advice will use a search engine.  Can you afford not to invest in writing compelling content about the services your offer?  At FullFunnel we have an approach to law firm content marketing that makes it easy to stand up high quality content.

Law Firm Content Marketing: Attract More Clients & Become a Legal Authority

In today's digital age, a strong online presence is no longer optional for law firms; it's a necessity. Regardless of your practice area, consumers and businesses are increasingly researching legal services online, with 96% of people seeking legal advice using a search engine as part of their initial information gathering steps.  

Effective law firm content marketing can set you apart making sure that your content is one of the first options that potential new clients see.  This has the ancillary benefit of  driving client engagement and positioning you as a thought leader in your field.

Use of Internet For Law Firm Queries - Did you know?

  • 82% of consumers feel more positive about a law firm after reading custom content.
  • 70% of people prefer to learn about a law firm service  through articles rather than advertisements.

Let’s dive into the world of law firm content marketing and discover how to enhance your firm's visibility, credibility, and client base.

Boost Search Engine Visibility

The primary reason content marketing is essential for law firms is to make your firm more easily found by the potential new clients searching for legal services. You want to make sure that when someone is searching for legal help, your content is in prime position.

Google remains the top search engine with approximately 92% of searches originating there.

 Here are some interesting statistics which illustrate how important search engine rankings are:

  • The top three Google search results get 75.1% of all clicks
  • The CTR for the first page of Google is approximately 71%, whereas pages two and three combined only receive a CTR of around 6%. This dramatic drop-off reinforces the critical nature of aiming for a first-page ranking.
  • Moving up one spot in the search results can increase CTR by 30.8%. Even small improvements in SERP rankings can significantly impact the number of clicks and, subsequently, traffic to a website.

Sharing expert insights on legal issues through blogs, articles, and whitepapers establishes your firm as an authority in your field. 

58% of consumers trust a brand's content more than its advertising, highlighting the importance of quality content in building trust.

Drive Conversion

With 61% of online users in the U.S. making purchases based on blog recommendations, a well-executed content strategy can significantly increase your conversion rates. 

Furthermore, consistent, valuable content keeps your firm top of mind, aiding in client retention.


Content marketing provides a platform to address common legal questions, explain complex legal processes, and showcase your firm's successes.

 This not only educates your audience but also engages them, creating a connection even before the first consultation.

Tired of Getting Lost in the Online Crowd?

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Law firm Marketing E-Book

This free guide will explain the difference between evergreen content and article writing and the steps required for both types.  It will also provide step by step guidance on how best to create compelling and valuable content that your potential new client base is looking for.

Get Your Free Guide Today!


Content Visibility

This free guide gives your law firm a roadmap to success in the digital age. Learn how to:

  • Craft Compelling Content: Attract clients with engaging content that showcases your expertise.
  • Dominate Online Searches: Master SEO tactics to get found by the right people at the right time.
  • Build Trust with Potential Clients: Develop a winning content marketing strategy for your law firm.
Content Authority

No matter your experience level, this guide will help you:

  • Stand Out from the Competition: Learn effective strategies to rise above the noise online.
  • Drive Meaningful Engagement: Craft messages that resonate with your target audience.
  • Measure Your Success: Track results and refine your content marketing approach.
Trusted By Legal Services Nationwide
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See Our Success Stories

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FullFunnel Increases Leads 185% for Law Firm

Case Study

Dempsey, Roberts & Smith, Ltd. is a full-service law firm that was facing challenges with its online presence and advertising efforts. They were using Google Ads, but their conversion rate was low (10%) and their cost per lead far too high. They needed to increase their qualified leads and lower their cost per lead.

About The Company

Dempsey, Roberts & Smith, Ltd. embraces helping clients across personal injury, estate planning, family and  criminal law practice areas and works tirelessly to provide good service and quality advice. Their mission is to provide each client with realistic legal solutions while remaining sensitive to the client’s needs as an individual.

FullFunnel Increases New Client Sign-Up By 240%

Case Study

DAWA (Disability Advocates For Working Americans) provides assistance with signing up for social security disability insurance, supplemental security income, and support for individuals who have been denied benefits. Individuals using an advocate are 50% more likely to be successful than those that file the paperwork on their own.

About The Company

Disability Advocates For Working Americans (DAWA) provides assistance with signing up for social security disability insurance, and supplemental security income, and support for individuals who have been denied benefits. Individuals using an advocate are 50% more likely to be successful than those that file the paperwork on their own. 

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