Leaders in Revenue Operations 

 

 

Our team's collective perspective is unmatched in the industry and our top-tier training and development program breeds true revenue ops leaders. Discover more about the FullFunnel team below.

Meet the Management Team

FullFunnel is a dynamic team of revenue operations professionals that take their work very seriously, but don't take themselves too seriously. Our team consists of sales leaders, digital marketing experts, designers, developers, and analysts that know how to generate demand and acquire customers, and have fun doing so.

Meet the Management Team

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Matthew Iovanni

Managing Partner

Matthew co-founded FullFunnel in the fall of 2015 to help organizations build world class sales and marketing engines. Matthew's previous experience includes essentially every position in a sales and marketing department from SDR, to marketing analyst, to manager, to VP of sales and marketing across organizations ranging from under 10mm in revenue to over 150mm in revenue. Armed with a passion for turnarounds and a relentless requirement for achievement, Matthew brings his straight-talk style of delivery to every aspect of the FullFunnel product. His favorite saying is that in sales and marketing, "2 + 2 does not equal banana" and he believes that all sales and marketing challenges can be explained using sixth-grade math and a spreadsheet. Matthew lives in New Hampshire with his family and two dogs and loves to ski, wakeboard, and operate heavy machinery in his spare time.

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Stephen Barone

COO

Stephen co-founded FullFunnel in 2015 to help organizations build sustainable sales and marketing programs. Bringing years of experience in both the tech and service sectors, he is passionate about operational efficiency and continuous improvement. With both strategic and tactical acumen in a number of business areas, Stephen leads FullFunnel's resource management, objectives & key initiatives, internal business systems, and partnerships. Stephen attended Roger Williams University and majored in Marketing and Management, and was a four year standout on the lacrosse team. He received his Masters of Business Administration from Endicott College. Stephen lives on the North Shore of Massachusetts with his wife and two boys, and is an avid fisherman.
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Luke George

Managing Director, Revenue Operations

"Every day I open the front door of the office and step into dozens of companies in the process of building successful sales and marketing futures."  Luke first walked through the doors of FullFunnel 5 years ago as a sales and marketing analyst with one goal in mind: Experience as many sales and marketing problems as possible. Originally hailing from a start-up background in college, he recognized early on that he know nothing about how companies built the people, process, and platforms used to actually get a company off the ground. Joining FullFunnel, he worked through sales execution work cold calling law firms, marketing projects creating ad campaigns for tech companies, and moved to operations to learn the connective tissue that holds all sales and marketing teams together. From there, he ran FullFunnel audits for two years meeting hundreds of companies in crisis or evolution and found his niche in as many sales and marketing problems as possible. Now he's SVP of Product on FullFunnel, focused on building people, process, and platforms to create the next generation of sales and marketing sucess.
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Genie Lutz

Executive Vice President

Genie attended Rice University. She graduated with a BS in Biology and Business. She was a partner at PWC for many years working in their London office and actually paid a key role in the coming together of the two legacy firms. She is passionate about working with professional services and organizations that are struggling to meet their growth objectives. She loves nothing more than rolling up her sleeves and finding cost-effective solutions. Genie lives in Washington State, and would be happy to take you on a hike to see some of the most beautiful views in the PNW.
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Tyler Williams

Managing Director, Revenue Operations

Tyler attended Brown University where he played basketball for the Bears and recieved a degree in Business, Entrepreneurship, and Organizational Studies. Tyler joined the FullFunnel team in July of 2018 as a Digital Marketing Analyst, before moving on to become a Digital Strategist where Tyler worked for a few years driving marketing strategy and execution for clients of all sizes and industries. Tyler's next step was in the Account Management group where Tyler fell in love with uncovering the connections between targets, messages, and channels to help build go-to-market plans for his portfolio of accounts while focusing on building repeatable ways of scaling demand generation. In 2022 Tyler transitioned to the Director of Sales Consulting, leading the consulting group's effort to help our clients find definitive answers to their most pressing sales and marketing questions. In his spare time Tyler enjoys watching sports, fishing, and cooking.
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Ryan Kelley

Vice President of Client Services

Ryan attended the University of Massachusetts Amherst and graduated with a BS in Sport Management. After 15 years working in various sales and sales leadership roles in the sports and entertainment industry in Boston, Ryan was looking for a new challenge. He joined the FullFunnel team in July of 2021 as a Business Development Manager. Faced with a rapidly expanding staffing operation, Ryan was transitioned to Director of Staffing Operations in September of 2021 where he currently oversees the organization's fully managed outsourced staffing and direct to hire staffing placement service lines. Ryan lives in Connecticut and is still an avid Boston sports fan.
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David Mercurio

Managing Director, Revenue Operations

David graduated from Quinnipiac University, earning a B.S. degree in Marketing and a Master's degree in Business Administration. Eventually, he discovered his passion in the Boston Tech space, working for numerous early-stage startups in both individual contributor and sales leadership roles. It was in these roles that David learned the real value of sales efficiency and robust processes. Now, as the Director of Sales Operations at FullFunnel, David and his team collaborate with diverse clients across multiple industries. They assist not only with the setup and optimization of the clients' sales tech-stack, but also with the overall best practices and processes in sales operations that result in exponential growth over time.
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Matthew Iovanni

Managing Partner

Matthew co-founded FullFunnel in the fall of 2015 to help organizations build world class sales and marketing engines. Matthew's previous experience includes essentially every position in a sales and marketing department from SDR, to marketing analyst, to manager, to VP of sales and marketing across organizations ranging from under 10mm in revenue to over 150mm in revenue. Armed with a passion for turnarounds and a relentless requirement for achievement, Matthew brings his straight-talk style of delivery to every aspect of the FullFunnel product. His favorite saying is that in sales and marketing, "2 + 2 does not equal banana" and he believes that all sales and marketing challenges can be explained using sixth-grade math and a spreadsheet. Matthew lives in New Hampshire with his family and two dogs and loves to ski, wakeboard, and operate heavy machinery in his spare time.

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Stephen Barone

Partner

Stephen co-founded FullFunnel in 2015 to help organizations build sustainable revenue programs. Bringing years of experience in both the tech and service sectors, he is passionate about operational efficiency and continuous improvement. Stephen attended Roger Williams University and majored in Marketing and Management, and was a four year standout on the lacrosse team. He received his Masters of Business Administration from Endicott College. Stephen lives on the North Shore of Massachusetts with his wife and two boys, and is an avid fisherman.

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Ryan Kelley

VP, Client Services

Ryan graduated from the University of Massachusetts Amherst with a BS in Sport Management. After spending 15 years in various sales and sales leadership roles within the sports and entertainment industry in Boston, he sought a new challenge. In July 2021, Ryan joined the FullFunnel team as a Business Development Manager. By September of the same year, due to the company's rapidly expanding staffing operations, Ryan transitioned to the role of Director of Staffing Operations. In this position, he oversaw the organization's fully managed outsourced staffing and direct-to-hire staffing placement services. Over the past 6 months, as the company focused on delivering unparalleled Revenue Operations Services, Ryan took on the responsibility of overseeing the broader service delivery team and managing the client success function. Despite now living in Connecticut, Ryan remains a devoted fan of Boston sports.

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Genie Lutz

Managing Director, Legal

Genie attended Rice University. She graduated with a BS in Biology and Business. She was a partner at PWC for many years working in their London office and actually played a key role in the coming together of the two legacy firms. She is passionate about working with professional services and organizations that are struggling to meet their growth objectives. She loves nothing more than rolling up her sleeves and finding cost-effective solutions. Genie lives in Washington State, and would be happy to take you on a hike to see some of the most beautiful views in the PNW.

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Luke George

Managing Director, Revenue Operations

"Every day I open the front door of the office and step into dozens of companies in the process of building successful sales and marketing futures." Luke first walked through the doors of FullFunnel 7 years ago as a sales and marketing analyst with one goal in mind: Experience as many sales and marketing problems as possible. Originally hailing from a start-up background in college, he recognized early on that he knew nothing about how companies built the people, process, and platforms used to actually get a company off the ground. Joining FullFunnel, he worked through sales execution work cold calling law firms, marketing projects creating ad campaigns for tech companies, and moved to operations to learn the connective tissue that holds all sales and marketing teams together. From there, he ran FullFunnel audits for two years meeting hundreds of companies in crisis or evolution and found his niche in as many sales and marketing problems as possible. Now he's our Managing Director of Revenue Operations, focused on building people, process, and platforms to create the next generation of sales and marketing success.

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David Mercurio

Managing Director, Revenue Operations

David graduated from Quinnipiac University with both a BS in Marketing as well as his MBA. Before joining FullFunnel he worked in the Boston tech startup space where he helped many earlier stage companies build their sales teams and processes from the ground up. Throughout his tenure at FullFunnel, he has worked with over 150 client demand generation programs and has played many roles ranging from a Senior Analyst, Sales Strategist, Director of Sales Operations and now Managing Director. As an MD, he works with his clients as a strategic partner to help drive process, logic and efficiency within their overall programs and techstacks. Outside of work, David enjoys spending time by the water or on the golf course, as well as cooking up a good meal for family and friends.

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Tyler Williams

Managing Director, Revenue Operations

Beginning his journey with FullFunnel upon graduation from Brown University, Tyler has worn many hats in over 6 years with the organization, including as a Marketing Strategist, Account Director, Director of Consulting, and Director of Marketing. Now serving as a Managing Director of Revenue Operations, Tyler has worked with over 100 companies during his time as a Consultant across revenue operations programs of all sizes, bringing a pragmatic approach to data, technology, processes, and infrastructure. Outside of work Tyler is an avid sports fan and enjoys cooking a good meal. A Cincinnati, Ohio native, Tyler now lives and works in Miami, Florida.

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Brent Talbott

Managing Director, Revenue Operations

Having moved to the East Coast to compete for Bates College's NCAA Alpine Ski Team, Brent joined ezCater as the 100th employee, working there during a period of 10x growth as they grew over 1400 global employees. Brent initially came to FullFunnel as a Sales Strategist, before taking over as FullFunnel's VP of Sales in 2021. He recently spent over a year as the CRO for a Y-Combinator SaaS startup, before rejoining FullFunnel as a Managing Director of Revenue Operations. With his background on getting new products to market and scaling new business lines from the front line, Brent excels designing, testing and scalling GTM motions. Brent can be found skiing, cycling, golfing or spending time outside when away from the office.