Let’s break a taboo: your cold outreach program has no business living inside your core CRM.
In 2025, building a go-to-market (GTM) tech stack isn’t just a strategic decision; it’s a survival move. With the rise of data fragmentation, overloaded systems, and increasing pressure to do more ...
The marketing landscape is undergoing a seismic shift. The strategies that propelled businesses forward in the past decade are rapidly becoming obsolete, necessitating a fundamental redesign of sales ...
