Transform Your Sales Leadership with Triple Session Technology

Coach on every call without listening to recordings

Understand how teams and individuals follow the playbook

Clone your top performers to win more deals

Close skills gaps with gamified training content

Triple Session analyzes every outbound cold call your team makes using a customized scorecard tailored to your company’s unique requirements. This ensures that each rep receives feedback on every call, eliminating the guesswork and allowing you to coach based on data, not assumptions.

Outbound Call Scoring Rubric

Triple Session provides deep insights into your Account Executive team’s discovery and demo calls. By qualifying and quantifying each rep’s adherence to your company’s sales process, it ensures consistency while identifying common objections and trends that may impact deal success.

With Triple Session, all current customer interactions are analyzed to maintain high service standards. This keeps your account managers aligned with cross-sell and upsell strategies, ensuring they are following your process while identifying opportunities for further revenue generation.

Triple Session extends its technology into the hiring process. By setting specific criteria for interview screens, you can hold your HR team accountable for recruiting top talent and adhering to your hiring framework, ensuring consistency in talent acquisition.

FullFunnel Interview Scoring Rubric

Learn how you can integrate Triple Session with HubSpot to feed data-driven insights into your CRM.

Learn how you can integrate Triple Session with Salesforce to feed data-driven insights into your CRM.

Start with a Free Consultation

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Complete the form to request a free consultation and discover how FullFunnel can help solve even your toughest revenue related problems.

Meet the Management Team

Matthew Iovanni

Managing Partner

Matthew co-founded FullFunnel in the fall of 2015 to help organizations build world class sales and marketing engines. Matthew's previous experience includes essentially every position in a sales and marketing department from SDR, to marketing analyst, to manager, to VP of sales and marketing across organizations ranging from under 10mm in revenue to over 150mm in revenue. Armed with a passion for turnarounds and a relentless requirement for achievement, Matthew brings his straight-talk style of delivery to every aspect of the FullFunnel product. His favorite saying is that in sales and marketing, "2 + 2 does not equal banana" and he believes that all sales and marketing challenges can be explained using sixth-grade math and a spreadsheet. Matthew lives in New Hampshire with his family and two dogs and loves to ski, wakeboard, and operate heavy machinery in his spare time.

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Stephen Barone

COO

Stephen co-founded FullFunnel in 2015 to help organizations build sustainable sales and marketing programs. Bringing years of experience in both the tech and service sectors, he is passionate about operational efficiency and continuous improvement. With both strategic and tactical acumen in a number of business areas, Stephen leads FullFunnel's resource management, objectives & key initiatives, internal business systems, and partnerships. Stephen attended Roger Williams University and majored in Marketing and Management, and was a four year standout on the lacrosse team. He received his Masters of Business Administration from Endicott College. Stephen lives on the North Shore of Massachusetts with his wife and two boys, and is an avid fisherman.

Luke George

Managing Director, Revenue Operations

"Every day I open the front door of the office and step into dozens of companies in the process of building successful sales and marketing futures." Luke first walked through the doors of FullFunnel 5 years ago as a sales and marketing analyst with one goal in mind: Experience as many sales and marketing problems as possible. Originally hailing from a start-up background in college, he recognized early on that he know nothing about how companies built the people, process, and platforms used to actually get a company off the ground. Joining FullFunnel, he worked through sales execution work cold calling law firms, marketing projects creating ad campaigns for tech companies, and moved to operations to learn the connective tissue that holds all sales and marketing teams together. From there, he ran FullFunnel audits for two years meeting hundreds of companies in crisis or evolution and found his niche in as many sales and marketing problems as possible. Now he's SVP of Product on FullFunnel, focused on building people, process, and platforms to create the next generation of sales and marketing sucess.

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Genie Lutz

Executive Vice President

Genie attended Rice University. She graduated with a BS in Biology and Business. She was a partner at PWC for many years working in their London office and actually paid a key role in the coming together of the two legacy firms. She is passionate about working with professional services and organizations that are struggling to meet their growth objectives. She loves nothing more than rolling up her sleeves and finding cost-effective solutions. Genie lives in Washington State, and would be happy to take you on a hike to see some of the most beautiful views in the PNW.

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Tyler Williams

Managing Director, Revenue Operations

Tyler attended Brown University where he played basketball for the Bears and recieved a degree in Business, Entrepreneurship, and Organizational Studies. Tyler joined the FullFunnel team in July of 2018 as a Digital Marketing Analyst, before moving on to become a Digital Strategist where Tyler worked for a few years driving marketing strategy and execution for clients of all sizes and industries. Tyler's next step was in the Account Management group where Tyler fell in love with uncovering the connections between targets, messages, and channels to help build go-to-market plans for his portfolio of accounts while focusing on building repeatable ways of scaling demand generation. In 2022 Tyler transitioned to the Director of Sales Consulting, leading the consulting group's effort to help our clients find definitive answers to their most pressing sales and marketing questions. In his spare time Tyler enjoys watching sports, fishing, and cooking.

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Ryan Kelley

Vice President of Client Services

Ryan attended the University of Massachusetts Amherst and graduated with a BS in Sport Management. After 15 years working in various sales and sales leadership roles in the sports and entertainment industry in Boston, Ryan was looking for a new challenge. He joined the FullFunnel team in July of 2021 as a Business Development Manager. Faced with a rapidly expanding staffing operation, Ryan was transitioned to Director of Staffing Operations in September of 2021 where he currently oversees the organization's fully managed outsourced staffing and direct to hire staffing placement service lines. Ryan lives in Connecticut and is still an avid Boston sports fan.

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David Mercurio

Managing Director, Revenue Operations

David graduated from Quinnipiac University, earning a B.S. degree in Marketing and a Master's degree in Business Administration. Eventually, he discovered his passion in the Boston Tech space, working for numerous early-stage startups in both individual contributor and sales leadership roles. It was in these roles that David learned the real value of sales efficiency and robust processes. Now, as the Director of Sales Operations at FullFunnel, David and his team collaborate with diverse clients across multiple industries. They assist not only with the setup and optimization of the clients' sales tech-stack, but also with the overall best practices and processes in sales operations that result in exponential growth over time.