FullFunnel Teams With LeanBox to Bring Product to Market

About LeanBox

LeanBox is a collection of services that improve workplaces through food and beverage culture. LeanBox is changing the way people consume food at the workplace, by not only sourcing and delivering food, but also collecting real-time purchase data and optimizing the food selection based on employee preferences.

The current product suite consists of LeanBox, Cold Brew Coffee, and Bevi. Click here to get LeanBox for your office.

Problem

Identifying a vastly underserved market, LeanBox has brought to market one of the most innovative services we have seen in a while. As with any great idea, LeanBox came to FullFunnel with a go-to-market execution problem. They had developed a core group of clients in the Boston area and needed to expand their sales and marketing program in order expand beyound that core. With a basic, unappealing website and no sales and marketing program to speak of, LeanBox needed a partner to help them make that next step forward. To compound issues, they had received a great press commitment from the Boston Globe to run a piece about the company in 30 days.

Solution

After an initial discovery period, our team suggested a corrective course of action and offered the LeanBox stakeholders an implementation plan. In a 30 day timeframe, the FullFunnel team:

Implemented a Marketing & CRM platform
Built a highly visual and engaging website
Shot and produced a three minute corporate sales video
Conducted a product and lifestyle photoshoot
Developed a suite of sales and marketing collateral

We launched the new site and video ahead of schedule, right in time for the great press LeanBox got from the Boston Globe. The results were amazing.

By developing specific buyer personas and tailoring the website and marketing campaigns to mirror their needs, we drove exceptional conversions and increased inbound interest well beyond expectations. Additionally, the FullFunnel sales team went to work identifying thousands of potential buyers and entering them into our sales funnel. Within four days of launching we had over 50 meeting inquiries and the newly created landing pages were converting at a 12%+ rate!

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Hear from FullFunnel clients about their experiences working with our GTM & RevOps support teams

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

Kristin Richardson Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Wendy Whitehurst Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Lucy Levy VP of Global Acquisition, Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking…

Scott Andrews Co-Founder and CEO, InvestiQuant

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Jason Youmazzo Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO…

Tyler Robinson Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities…

Rob Eyler CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals…

Jason Steinbock Director of Business Development, Willdan

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