FullFunnel Teams with Innovation Asset Group to Increase Sales

About IAG

IAG is the developer of Decipher, an industry standard intellectual property solution enabling companies to better manage and leverage their intellectual property and innovation activities to increase company revenues.

Explore the decipher software and other current offerings by clicking here

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Background

Company Name: Innovation Asset Group

Innovation Asset Group (IAG) is an award winning IP management software company headquartered in the Silicon Forest corridor of Oregon. IAG's flagship product is Decipher®, an advanced intellectual property solution enabling companies to better manage and leverage their intellectual property and innovation activities to increase company revenues. Elements of the solution include:

Invention Disclosure
Portfolio Management
Legal Spend Management
Patent Cost Estimation

“Our Mission: To Help Organizations Everywhere Unleash the Power of Intellectual Property”

Peter Ackerman - CEO

Innovation and intellectual property are now the main engines of growth, but they are not being driven to capacity by most organizations. To be competitively superior and successful in the creation and management of intellectual property, you need enabling technology and data.

Problem

While IAG had built an excellent reputation for the quality of the products and services they deliver to their customers, they spent the majority of their focus and zeal around the development of the product itself and less around sales and marketing.

IAG realized they needed to make improvements in these two areas and proceeded to hire a series of consultants without experiencing much improvement. They found that most consultants told a good story on the way in, but could not ultimately deliver what IAG was looking for.

Although the company was making a huge impact in the industry with its software technology, it found itself in need of a better approach to segmenting the market and creating the right messaging for the right people in order to increase sales

Solution

When Peter Ackerman, CEO of IAG, was asked how FullFunnel helped IAG to overcome its challenges, he responded:

"FullFunnel was easy to engage with and drove for results from the the very beginning. They did a thorough audit, framed the issues fast, deployed the right skills, inserted good infrastructure, and we were off and running. They’re great to work with"

FullFunnel sat down with IAG in the beginning of their engagement and conducted a deep dive into their business, rooting through the good, the bad and the ugly. As Matthew Iovanni, co-founder and CEO of FullFunnel likes to put it:

"We approach our client audits during the investigation phase by asking everyone to leave their egos at the door; there simply is no point to ignoring an elephant in the room if one gets discovered. Avoiding something that needs attention out of concern that someone could get offended does the company a serious disservice. We won’t do that."

IAG knew there were eyeballs out there searching for their product, and credits FullFunnel with having put the focus in the right places to make sure prospects found their way to the website. When asked what has stood out during their time with FullFunnel, among other things IAG listed the following:

Superior level of communication
Transparency into actions and execution results
Ability to quickly course correct when needed
Direct involvement in the sales process

FullFunnel was able to seamlessly onboard and augment IAG’s sales and marketing department, as advertised.

Results

Don’t Just Take Our Word For It

Hear from FullFunnel clients about their experiences working with our GTM & RevOps support teams

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

Kristin Richardson Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Wendy Whitehurst Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Lucy Levy VP of Global Acquisition, Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking…

Scott Andrews Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services…

Jason Youmazzo Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO…

Tyler Robinson Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities…

Rob Eyler CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals…

Jason Steinbock Director of Business Development, Willdan

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