FullFunnel Repositions InvestiQuant Website For Increased Leads

About The Client

Since 2008, InvestiQuant has armed self-directed investors with institutional quality trading strategies based on statistical edges. InvestiQuant’s AI-driven automated solutions help clients better protect and grow their wealth, hands-free—regardless of the direction of the broader stock market.

The Challenge

InvestiQuant partnered with FullFunnel with the goal of repositioning its website for generating highly qualified, higher-value leads. This included increasing brand reach, clarifying messaging, and optimizing for conversions.

InvestiQuant prioritizes integrity in serving clients, and the original website reflected this high degree of authenticity. However, due to the complex nature of autotrading, the former website was not optimized for search engines and did not quickly convey InvestiQuant’s unique value propositions or speak directly to niche audiences.

The Solution

FullFunnel first augmented the homepage design and content for conversion optimization and SEO. Then, FullFunnel augmented additional website pages to improve the pages’ search visibility and user journey.

FullFunnel developed new pages to segment the customer journey by specific ICP and ensure that the content resonates with each audience. By segmenting the audience, InvestiQuant is able to more effectively engage prospects, which is especially important in the complex field of autotrading.

Results/Testimonial

Since launch, InvestiQuant has seen a notable increase in organic search traffic. Before working with FullFunnel, the InvestiQuant website ranked for six keywords (despite all of the highly informative content on the site!). Now, InvestiQuant ranks for 97 keywords and counting.

The client has also noted a significant increase in high-value deals as well as less time spent pre-qualifying leads on the phone because the website clearly explains InvestiQuant’s offering.

"Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking. We’ve also realized a gain in the quality of our leads, and a reduction in the length of the sales cycle - which I believe is due to the excellent educational content they have helped us create. I’d recommend any company that is considering hiring a marketing person to first consider FullFunnel."

Scott Andrews, Co-Founder and CEO

Don’t Just Take Our Word For It

Hear from FullFunnel clients about their experiences working with our GTM & RevOps support teams

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

Kristin Richardson Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Wendy Whitehurst Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Lucy Levy VP of Global Acquisition, Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking…

Scott Andrews Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services…

Jason Youmazzo Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO…

Tyler Robinson Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities…

Rob Eyler CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals…

Jason Steinbock Director of Business Development, Willdan

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