FullFunnel helps VOIQ Go-to-Market & Drive Demand

About VOIQ

VOIQ is an on demand call force that solves a massive pain point for sales and marketing leaders. VOIQ allows you to create and conduct a full scale outbound call campaign in hours not weeks or months. Pulling from VOIQ’s distributed call force across North America, sales leaders can quickly implement and adjust campaigns from their personalized dashboard within the VOIQ platform.

Problem

Identifying a vastly underserved market in the outbound calling arena, VOIQ has brought to market one of the most innovative services the sales world has ever seen. It solves the constant struggle that sales managers have with deploying outbound calling campaigns without incurring massive SDR costs. VOIQ leverages its proprietary platform to execute on-demand sales calling campaigns that deliver stunning cost per engagement results. Similarly to many great early stage companies, VOIQ had a go-to-market execution problem. VOIQ had graduated from the most prestigious accelerator program in the world, Y Combinator, and had a very clear idea of what their vision for the product was. What they lacked was a solid sales and marketing infrastructure and demand engine. Enter FullFunnel.

Solution

As the project got underway, FullFunnel was able to generate a significant amount of demand and opportunities that moved into a demonstration of the product through various inbound and outbound tactics. A recurring hurdle kept popping up; however, and that was the adoption of the product packaging.

FullFunnel quickly identified the cause of the “blockage” at the bottom of the funnel and worked closely with VOIQ management to re-create the product packaging and offering. By injecting a trial phase with a low cost hurdle, VOIQ was able to get more buyers exposed to their product, and demonstrated solid results. Once a successful trial of the product was executed, the customer would be then sold a subscription of the product in a traditional “good, better, best” format. With this type of subscriptive and recurring revenue, VOIQ can then focus on their cost per opportunity metrics, their trial metrics, and ultimately drive a lower cost of consumer acquisition.

Results

Don’t Just Take Our Word For It

Hear from FullFunnel clients about their experiences working with our GTM & RevOps support teams

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

Kristin Richardson Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Wendy Whitehurst Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Lucy Levy VP of Global Acquisition, Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking…

Scott Andrews Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services…

Jason Youmazzo Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO…

Tyler Robinson Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities…

Rob Eyler CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals…

Jason Steinbock Director of Business Development, Willdan

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