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FullFunnel Grows DAG's Qualified Pipeline by $6M in 14 Months

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Background

Data Advantage Group is an industry leader in metadata management and data governance solutions and was recognized by Gartner’s Magic Quadrant as a top challenger in the space. Their MetaCenter® solution helps large enterprises govern their information assets and enable agile data management.d follow up.

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Problem

Data Advantage Group came to FullFunnel in August 2015 with a need to build their sales pipeline and limited in-house sales resources for lead generation, prospecting, outreach, an

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Solution

FullFunnel worked with Data Advantage Group to develop and execute an effective sales strategy that included:

  • Buyer Persona identification and build out
  • Conversion focused website design and development
  • Sales process definition and execution
  • CRM implementation
  • Phone, email, and social media prospecting
  • Qualification of opportunities
  • Paid search campaign landing page development, conversion optimization, and ongoing management
  • Event promotions and suppor
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Results

The results of the new sales program were impressive:

  • 1,400 average prospecting touchpoints weekly
  • Over 200 leads, generating $6 million in qualified pipeline since inception
  • Over $2 million closed in annual revenue
  • 11X return on deployed capital

To date, FullFunnel has partnered closely with Data Advantage Group in order to drive substantial pipeline and revenue growth.

Don’t Just Take Our Word For It

Hear from FullFunnel clients about their experiences working with our GTM & RevOps support teams

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

partnermd
Kristin Richardson Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Adhesion Wealth
Wendy Whitehurst Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Zumba
Lucy Levy VP of Global Acquisition,  Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking…

InvestiQuant
Scott Andrews Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services…

NTS
Jason Youmazzo Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO…

Globo
Tyler Robinson Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities…

Capturely
Rob Eyler CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals…

Willdan
Jason Steinbock Director of Business Development, Willdan

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