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FullFunnel Drives Over 34,000 Installs for Health & Fitness Mobile App

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About The Client

The client is a health & wellness iOS app that empowers its fitness users to access customized workouts from certified personal trainers at a fraction of the price compared to hiring in-person coaches.

Overview

A health & wellness brand’s iOS app empowers fitness users to access customized workouts from certified personal trainers at a fraction of the price compared to hiring in-person coaches. The company’s match-making feature enables the 90% of people with gym memberships who don’t use personal trainers to access customized training fitness plans that fit their own schedules, rather than working around the availability of their coaches. 

The app encourages collaboration between users and their coaches, and together, clients and their digital trainers create personalized weekly goals to strive toward, keeping both parties accountable to pursue a healthier lifestyle to hit these specific benchmarks. Whether users want to make improvements to their social life, sports performance, gym workouts, or recovery, there’s a coach available for their unique needs.

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Problem

Despite an innovative platform that makes personal training more accessible to fitness users, this health & wellness company lacked critical data related to the app’s performance that could generate future sales opportunities for the brand. Specifically, the business:

  • Lacked attribution tracking
  • Had no reporting functions
  • Suffered from poor organic traffic that limited app downloads
  • Encountered high user acquisition costs
  • Experienced engagement dips from initial app install to trial to paid periods
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Solutions

Based on the company’s internal limitations to gain insight into critical metrics to promote the app’s future growth, the health & wellness business sought assistance from FullFunnel to build a scalable paid user acquisition program for the brand’s unique app. FullFunnel created a dynamic program that:

  • Tested new campaigns, keywords, audiences, and creative content through Google Universal App Campaigns, Apple Search Campaigns, Facebook/Instagram App Install Ads, Snapchat, Spotify, and Reddit.
  • Tested targeted ads to identify top-performing personas.
  • Created robust tracking and attribution dashboards to analyze app installs, trials, and subscriptions from paid, website, and influencer campaigns.
  • Redesigned the brand’s website to include separate coach and user experiences and clear purchasing pathways.
  • Optimized existing website content and drafted new blogs and other content to improve search engine results.
  • Deployed email marketing campaigns to nurture user installs to trials, trials to subscriptions, and cancellations back to subscriptions.
  • Tested pricing and onboarding models to identify the most optimal user flow.
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Results

FullFunnel’s customized multi-channel digital program yielded impressive results for the health & wellness brand’s mobile app:

  • Over 34,293 app installs.
  • 84.83% decrease in cost per app install  (CPI)
  • CPI as low as $3.84 and totaling $5.06 across all channels
  • 345.667% increase in installs driven by the website.

Don’t Just Take Our Word For It

Hear from FullFunnel clients about their experiences working with our GTM & RevOps support teams

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

partnermd
Kristin Richardson Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Adhesion Wealth
Wendy Whitehurst Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Zumba
Lucy Levy VP of Global Acquisition,  Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking…

InvestiQuant
Scott Andrews Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services…

NTS
Jason Youmazzo Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO…

Globo
Tyler Robinson Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities…

Capturely
Rob Eyler CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals…

Willdan
Jason Steinbock Director of Business Development, Willdan

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