FullFunnel Builds Constellation Network a State-Of-The-Art Sales Program

Constellation came to FullFunnel in 2019 as an infrastructure startup looking to capture product-market feedback and develop a clearer understanding of its sales cycle. The company did not have a repeatable lead generation model in place, relying instead on ad-hoc, one-to-one cold outreach which generated only a handful of quality conversations with decision-makers. 

Having focused on product development as opposed to a sales and marketing strategy, Constellation was also experiencing difficulty in perfecting its value proposition, often using the same messaging across multiple buyer personas. As a result of this approach, the company needed strategic positioning and messaging realignment with a more targeted buyer demographic. 

FullFunnel immediately implemented lead generation strategies to provide Constellation with the product-market feedback it required to drive sales. Using a proprietary sales automation process, FullFunnel introduced a rapid and robust lead generation program that produced unique touch points based on actionable triggers. At a critical point in its life cycle, Constellation benefited from FullFunnel’s sales operations experts, optimized systems, and automated data collection to produce 3x the output of a regular sales employee. 

FullFunnel also provided Constellation with consulting services from a messaging standpoint, revising Constellation’s value proposition in order to make it relevant and attractive to decision-makers. This involved buyer persona identification and development, as well as effective market segmentation. By launching several targeted campaigns, FullFunnel was able to generate many substantive conversations and rapidly validate product-market fit.

The results of FullFunnel’s lead generation program were overwhelming within just a few months: 

• Designed a state-of-the-art sales strategy for an emerging industry
• 400% increase in sales pipeline
• Over 8,500 personalized outbound prospecting emails sent over a two-month period with an average open rate of 57.5%
• Significant product-market feedback
• 25 quality conversations with Fortune 500+ C-level executives

With a clear understanding of its sales cycle, unique value proposition, and demand generation strategy, Constellation is poised for exceptional growth. The company is trailblazing an emerging industry with advanced sales and marketing strategies.