finairo, a prominent outsourced financial operations provider, faced challenges with an outdated and cluttered CRM system, which was diluting the effectiveness of its marketing and sales efforts. FullFunnel executed a comprehensive data enrichment project, reducing the contact database from 56,743 to 11,564 highly targeted ICP fits, significantly improving finairo’s marketing efficiency and business outcomes.
finairo’s CRM contained over 50,000 contacts, many of which were outdated or incomplete, especially given that finairo’s ICP targeting evolved to a more niche focus on professional services firms. This led to inefficient marketing efforts, unreliable data, and an inability to build targeted, effective campaigns.
These issues significantly hindered finairo’s marketing and sales efforts.
What started out as a CRM that had over 56,000 contacts in it was streamlined to 11,564 highly targeted ICP fits that will allow the client to have ICP density in their outbound and database marketing efforts.
The data enrichment project by FullFunnel transformed finairo’s HubSpot data into a streamlined, accurate, and actionable asset. This improvement enhanced marketing and sales efficiency, driving better business outcomes. finairo plans to continue monitoring and enriching its data to maintain high-quality customer information.
Struggling with similar data challenges? Click here to request a consultation and see if FullFunnel’s data ops as a service can help your CRM become an asset not a liability.
When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.
FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.
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Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO…
FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities…
FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals…
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