HotWax Commerce Partners With FullFunnel By Utilizing A Comprehensive Marketing Strategy To Maximize Brand Visibility

Background

HotWax Commerce is a cloud-based Omnichannel Order Management solution that provides retailers with the best return on their inventory by facilitating omnichannel experiences such as same-day Buy Online Pick Up In Store (BOPIS), Buy Online Return In Store (BORIS), Ship From Store, and Pre-Order management.

Problem

After achieving great success in delivering custom eCommerce projects, HotWax launched a B2B SaaS product in the American market, where it faced entrenched legacy competitors with well-known brand names. HotWax approached FullFunnel to build and run a social media marketing program aimed at increasing the visibility of the HotWax brand and developing a strong network of retailers.

Solution

FullFunnel worked with HotWax Commerce to develop and execute a comprehensive marketing strategy that included:

• Paid social campaigns across LinkedIn
• Search engine optimization
• Organic social media growth campaigns
• Podcast recordings and promotion
• Conversion focused website design and development

Results

The HotWax and FullFunnel teams are still working together to develop content and create podcasts. As of April 2021, the FullFunnel team has worked with HotWax to create over 15 podcast episodes with retail leaders and specialists. These podcasts and FullFunnel’s work to increase HotWax’s organic social media presencehave turned HotWax Commerce’s CEO into a retail technology personality with a large network of retailers. FullFunnel has empowered the HotWax team to share its expertise in the retail space with a broader audience, gaining credibility and popularity in the US market.