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HotWax Commerce Partners With FullFunnel To Maximize Brand Visibility

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About HotWax Commerce

HotWax Commerce is a cloud-based Omnichannel Order Management solution that provides retailers with the best return on their inventory by facilitating omnichannel experiences such as same-day Buy Online Pick Up In Store (BOPIS), Buy Online Return In Store (BORIS), Ship From Store, and Pre-Order management.

Background

HotWax Commerce is a cloud-based Omnichannel Order Management solution that provides retailers with the best return on their inventory by facilitating omnichannel experiences such as same-day Buy Online Pick Up In Store (BOPIS), Buy Online Return In Store (BORIS), Ship From Store, and Pre-Order management.

Problem

After achieving great success in delivering custom eCommerce projects, HotWax launched a B2B SaaS product in the American market, where it faced entrenched legacy competitors with well-known brand names. HotWax approached FullFunnel to build and run a social media marketing program aimed at increasing the visibility of the HotWax brand and developing a strong network of retailers.

Solution

FullFunnel worked with HotWax Commerce to develop and execute a comprehensive marketing strategy that included:

  • Paid social campaigns across LinkedIn
  • Search engine optimization
  • Organic social media growth campaigns
  • Podcast recordings and promotion
  • Conversion focused website design and development

Results

The HotWax and FullFunnel teams are still working together to develop content and create podcasts. As of April 2021, the FullFunnel team has worked with HotWax to create over 15 podcast episodes with retail leaders and specialists. These podcasts and FullFunnel’s work to increase HotWax’s organic social media presencehave turned HotWax Commerce’s CEO into a retail technology personality with a large network of retailers. FullFunnel has empowered the HotWax team to share its expertise in the retail space with a broader audience, gaining credibility and popularity in the US market.

Hear It From Our Clients

FullFunnel provided us with the sales and marketing strategies, processes, and experts we needed, and were instrumental to the growth at EnableSoft. Their team became an extension of our team and were invested in our success. I’d recommend FullFunnel to any company interested in scaling their business.

Craig Petersen

COO, Enablesoft

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.

Jason Youmazzo

Director of Sales Operations, NTS

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

Kristin Richardson

Chief Sales & Marketing Officer, PartnerMD

"The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets."

Lucy Levy

VP of Global Acquisition, Zumba

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