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HotWax Commerce Partners With FullFunnel By Utilizing A Comprehensive Marketing Strategy To Maximize Brand Visibility

Background

HotWax Commerce is a B2B SaaS company that provides distributed order management solutions to retail brands. Their solutions include buy online pick up in store, ship from store, endless aisle, pre-orders, and more to allow retailers to offer buy anywhere, fulfill from anywhere, and return anywhere.

 

Problem

After achieving great success in delivering custom eCommerce projects, HotWax launched a B2B SaaS product in the American market, where it faced entrenched legacy competitors with well-known brand names. HotWax approached FullFunnel to build and run a social media marketing program aimed at increasing the visibility of the HotWax brand and developing a strong network of retailers.

 

Solution

FullFunnel worked with HotWax Commerce to develop and execute a comprehensive marketing strategy that included:

  • Paid social campaigns across LinkedIn
  • Search engine optimization
  • Organic social media growth campaigns
  • Podcast recordings and promotion
  • Conversion focused website design and development

Results

The HotWax and FullFunnel teams are still working together to develop content and create podcasts. As of April 2021, the FullFunnel team has worked with HotWax to create over 15 podcast episodes with retail leaders and specialists. These podcasts and FullFunnel’s work to increase HotWax’s organic social media presence have turned HotWax Commerce’s CEO into a retail technology personality with a large network of retailers. FullFunnel has empowered the HotWax team to share its expertise in the retail space with a broader audience, gaining credibility and popularity in the US market. 

About HotWax Commerce

HotWax Commerce is a B2B SaaS company that provides distributed order management solutions to retail brands. Their solutions include buy online pick up in store, ship from store, endless aisle, pre-orders, and more to allow retailers to offer buy anywhere, fulfill from anywhere, and return anywhere. 

“The FullFunnel team has truly become a part of the HotWax Commerce family, and they are deeply invested in our success. They have become product experts, no small feat within a challenging industry, and we trust them to run our marketing across multiple channels.”

Divesh Dutta
VP of Growth Strategy

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