FullFunnel Increases Direct-Brand Opportunities By 145% In Just 4 Months!
Pretio came to FullFunnel with a need to increase their direct-brand pipeline and customer base. The company required a strong sales and marketing program, and more robust channels for lead generation. As a startup competing for attention with established players, Pretio had limited internal capacity and strategic connections on the direct-brand side of the house - and needed to significantly increase deal flow and position their own brand to their intended buyers.
Pretio hired FullFunnel as an extension of their company to drive strategic direction and execution for both sales and marketing by establishing a robust lead generation program. This included:
- Complete website rebuild and established brand messaging
- Extremely targeted sales outreach to Pretio’s buyer personas
- Pipeline build and management
- Conducting demo calls with qualified opportunities to close new business
- Creation and execution of a cohesive content marketing plan including blogging, ebooks and whitepapers
- Daily social media publishing and engagement
- Paid marketing campaign development and management
- Advisement with company stakeholders on positioning of product and pricing strategy
The results of FullFunnel’s presence and the new lead generation program were overwhelming in just the first four months of working together:
- Web traffic has increased by 64% since beginning with FullFunnel, with traffic driven by social engagement growing by 350% and blog traffic up 520%
- 104 MQL’s were generated by marketing programs, with 43% converting into Opportunities.
- 45 Opportunities were added to the pipeline, an increase of 145% since working with FullFunnel.
- 15.5% Conversion rate into new customers moving forward with campaigns thus far and additional pending contracts.
- Deep and diverse pipeline from e-commerce companies to brick and mortar locations; Fortune 200 Companies to emerging brands with a high focus on the retail industry.
FullFunnel’s implementation of a comprehensive lead generation program, focusing on content creation and sales execution, resulted in an influx of demand for Pretio from some of the largest retailers and emerging brands today.
Pretio is an advertising technology company based in Victoria, BC with a focus on mobile marketing. With Pretio’s unique ad placement, brands can inject themselves into the paths of consumers during achievement moments within apps and games when users are statistically more likely to convert.
Hear It From Our Clients
FullFunnel provided us with the sales and marketing strategies, processes, and experts we needed, and were instrumental to the growth at EnableSoft. Their team became an extension of our team and were invested in our success. I’d recommend FullFunnel to any company interested in scaling their business.
I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.
Director of Sales Operations, NTS
When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.
Chief Sales & Marketing Officer, PartnerMD
"The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets."
VP of Global Acquisition, Zumba
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