FullFunnel Grows DAG's Qualified Pipeline By $6M In 14 Months


Data Advantage Group is an industry leader in metadata management and data governance solutions and was recognized by Gartner’s Magic Quadrant as a top challenger in the space. Their MetaCenter® solution helps large enterprises govern their information assets and enable agile data management.


Data Advantage Group came to FullFunnel in August 2015 with a need to build their sales pipeline and limited in-house sales resources for lead generation, prospecting, outreach, and follow up.


FullFunnel worked with Data Advantage Group to develop and execute an effective sales strategy that included:

  • Buyer Persona identification and build out
  • Conversion focused website design and development
  • Sales process definition and execution
  • CRM implementation
  • Phone, email, and social media prospecting
  • Qualification of opportunities
  • Paid search campaign landing page development, conversion optimization, and ongoing management
  • Event promotions and support


The results of the new sales program were impressive:

  • 1,400 average prospecting touchpoints weekly
  • Over 200 leads, generating $6 million in qualified pipeline since inception
  • Over $2 million closed in annual revenue
  • 11X return on deployed capital

To date, FullFunnel has partnered closely with Data Advantage Group in order to drive substantial pipeline and revenue growth.

About DAG

Data Advantage Group™ is a leading provider of enterprise metadata management and data governance solutions. Our MetaCenter® platform enables organizations to govern their information assets while lowering costs, improving agility and reducing operational risks.

quote image

Hear it from our clients

“FullFunnel really brought in a more mature sales process which has been very helpful for us as we grow.”

Geoff Rayner

CEO Data Advantage Group

Want to Learn More?

Learn more about how FullFunnel can help your firm engineer sales and marketing success and lay the groundwork for growth.