Background
Data Advantage Group is an industry leader in metadata management and data governance solutions and was recognized by Gartner’s Magic Quadrant as a top challenger in the space. Their MetaCenter® solution helps large enterprises govern their information assets and enable agile data management.
Problem
Data Advantage Group came to FullFunnel in August 2015 with a need to build their sales pipeline and limited in-house sales resources for lead generation, prospecting, outreach, and follow up.
Solution
FullFunnel worked with Data Advantage Group to develop and execute an effective sales strategy that included:
- Buyer Persona identification and build out
- Conversion focused website design and development
- Sales process definition and execution
- CRM implementation
- Phone, email, and social media prospecting
- Qualification of opportunities
- Paid search campaign landing page development, conversion optimization, and ongoing management
- Event promotions and support
Results
The results of the new sales program were impressive:
- 1,400 average prospecting touchpoints weekly
- Over 200 leads, generating $6 million in qualified pipeline since inception
- Over $2 million closed in annual revenue
- 11X return on deployed capital
To date, FullFunnel has partnered closely with Data Advantage Group in order to drive substantial pipeline and revenue growth.
