Data Advantage Group is an industry leader in metadata management and data governance solutions and was recognized by Gartner’s Magic Quadrant as a top challenger in the space. Their MetaCenter® solution helps large enterprises govern their information assets and enable agile data management.
Data Advantage Group came to FullFunnel in August 2015 with a need to build their sales pipeline and limited in-house sales resources for lead generation, prospecting, outreach, and follow up.
FullFunnel worked with Data Advantage Group to develop and execute an effective sales strategy that included:
The results of the new sales program were impressive:
To date, FullFunnel has partnered closely with Data Advantage Group in order to drive substantial pipeline and revenue growth.
Data Advantage Group™ is a leading provider of enterprise metadata management and data governance solutions. Our MetaCenter® platform enables organizations to govern their information assets while lowering costs, improving agility and reducing operational risks.
“FullFunnel really brought in a more mature sales process which has been very helpful for us as we grow.”
-Geoff Rayner, CEO Data Advantage Group