CreditPoint Software is an industry leader in credit risk and collections management software. With over $50 billion in trade revenue running through its software and serving users on 5 different continents, CreditPoint is truly a global company, working with companies that range from SMBs to Fortune 50.
CreditPoint came to FullFunnel in September 2019 with a need to build their sales pipeline and generate demand. Most of CreditPoint’s existing customers came from referrals and word of mouth.
FullFunnel worked with CreditPoint to develop and execute a comprehensive sales and marketing strategy that included:
The results of the new demand generation program were impressive:
The partnership between CreditPoint and FullFunnel proved so successful during the pilot engagement that the two organizations continue to work together to this day.
CreditPoint Software is an industry leader in credit risk and collections management software. With over $50 billion in trade revenue running through its software and serving users on 5 different continents, CreditPoint is truly a global company, working with companies that range from SMBs to Fortune 50.
“FullFunnel has been a great partner to CreditPoint. Their team and leadership pivoted aggressively when we needed to find the recipe that worked for us on our demand generation. There were clear proven criteria in their decision making and the results speak for themselves. We are now setup for a breakout year from a revenue growth perspective. All we have to do now is execute and close deals with a pipeline that is healthy and growing.”