FullFunnel Generates Over $2 Million In New, Qualified Pipeline From Paid Advertising For CreditPoint Software
Company Background
CreditPoint Software is an industry leader in credit risk and collections management software. With over $50 billion in trade revenue running through its software and serving users on 5 different continents, CreditPoint is truly a global company, working with companies that range from SMBs to Fortune 50.
The Challenge
CreditPoint came to FullFunnel in September 2019 with a need to build their sales pipeline and generate demand. Most of CreditPoint’s existing customers came from referrals and word of mouth.
The Solution
FullFunnel worked with CreditPoint to develop and execute a comprehensive sales and marketing strategy that included:
- Value proposition development
- Paid search campaigns across Google and Bing
- Paid social campaigns across LinkedIn
- Paid referral listings on Capterra
- Landing page design and development
- Conversion optimization and ongoing management of FullFunnel-created paid advertising campaigns
- Conversion focused website design and development
- Fully-managed deal qualification and pipeline management
Results
The results of the new demand generation program were impressive:
- Over $2 million in new, qualified pipeline from paid advertising
- Over $250,000 in revenue closed already
- 23.80x pipeline over ad spend (POAS) from paid search campaigns
- 14.34x POAS from paid social campaigns
- 20.61x POAS from paid referral campaigns
The partnership between CreditPoint and FullFunnel proved so successful during the pilot engagement that the two organizations continue to work together to this day.
About CreditPoint
CreditPoint Software is an industry leader in credit risk and collections management software. With over $50 billion in trade revenue running through its software and serving users on 5 different continents, CreditPoint is truly a global company, working with companies that range from SMBs to Fortune 50.
Hear It From Our Clients
FullFunnel provided us with the sales and marketing strategies, processes, and experts we needed, and were instrumental to the growth at EnableSoft. Their team became an extension of our team and were invested in our success. I’d recommend FullFunnel to any company interested in scaling their business.
Craig Petersen
COO, Enablesoft
I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.
Jason Youmazzo
Director of Sales Operations, NTS
When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.
Kristin Richardson
Chief Sales & Marketing Officer, PartnerMD
"The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets."
Lucy Levy
VP of Global Acquisition, Zumba
Get In Touch
Want to Learn More?
Learn more about how FullFunnel can help your firm engineer sales and marketing success and lay the groundwork for growth.