A health & wellness brand’s iOS app empowers fitness users to access customized workouts from certified personal trainers at a fraction of the price compared to hiring in-person coaches. The company’s match-making feature enables the 90% of people with gym memberships who don’t use personal trainers to access customized training fitness plans that fit their own schedules, rather than working around the availability of their coaches.
The app encourages collaboration between users and their coaches, and together, clients and their digital trainers create personalized weekly goals to strive toward, keeping both parties accountable to pursue a healthier lifestyle to hit these specific benchmarks. Whether users want to make improvements to their social life, sports performance, gym workouts, or recovery, there’s a coach available for their unique needs.
Despite an innovative platform that makes personal training more accessible to fitness users, this health & wellness company lacked critical data related to the app’s performance that could generate future sales opportunities for the brand. Specifically, the business:
Based on the company’s internal limitations to gain insight into critical metrics to promote the app’s future growth, the health & wellness business sought assistance from FullFunnel to build a scalable paid user acquisition program for the brand’s unique app. FullFunnel created a dynamic program that:
FullFunnel’s customized multi-channel digital program yielded impressive results for the health & wellness brand’s mobile app:
The client is a health & wellness iOS app that empowers its fitness users to access customized workouts from certified personal trainers at a fraction of the price compared to hiring in-person coaches.
“FullFunnel has been instrumental in working with our existing investors to be an incremental operational arm of our company and execute rapidly yielding dramatic improvements throughout our organization”
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