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FullFunnel Redesigns TVP's Website for a Better UX

TVP_Blue

About The Client

TVP NYC provides branded merchandise services, eCommerce solutions, and global fulfillment capabilities for businesses across industries. From nonprofit swag to building storefronts for tech businesses, TVP has helped hundreds of businesses meet their goals and achieve growth. 

The Challenge

Because of the consultative nature of their work, TVP struggled to fully demonstrate the value and specificity of its service offering through a medium as broad as a website. The majority of new business has historically come from referrals. TVP partnered with FullFunnel with the goal of increasing demand generation and diversifying demand sources by repositioning TVP’s branding, website, and messaging to amplify key service offerings and value propositions within each target audience. 

The Solution

FullFunnel worked with TVP to gain a better understanding of their ideal client personas (ICPs). Once established, FullFunnel developed a new brand identity that would speak to the creative, consultative services TVP offers. 

In addition to increasing TVP’s digital presence and conversions, FullFunnel designed the new website with two key UX elements in mind:

  1. Segment the customer journey by specific ICP, and ensure that the content resonates with each audience.
  2. Incorporate visual examples of the unique TVP story throughout the site.

FullFunnel expanded the website with new pages and navigation to create a seamless user experience for each ICP. By breaking down the services and segmenting each target industry, TVP is better able to speak to the needs of each unique audience. FullFunnel prioritized telling the TVP story throughout the site, incorporating SEO elements to increase TVP’s search visibility within their target audiences. 

Results

The launch of the new site has helped TVP increase its digital presence, speak directly to ICPs, and visually showcase the power of its services. But the changes didn’t stop there! In addition, FullFunnel is developing content and leveraging the new website for advertising initiatives to maximize digital demand generation.

Hear It From Our Clients

FullFunnel provided us with the sales and marketing strategies, processes, and experts we needed, and were instrumental to the growth at EnableSoft. Their team became an extension of our team and were invested in our success. I’d recommend FullFunnel to any company interested in scaling their business.

Craig Petersen

COO, Enablesoft

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.

Jason Youmazzo

Director of Sales Operations, NTS

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

Kristin Richardson

Chief Sales & Marketing Officer, PartnerMD

"The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets."

Lucy Levy

VP of Global Acquisition, Zumba

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