FullFunnel Builds Constellation Network a State-Of-The-Art Sales Program
Constellation Network (Constellation) is a leading software infrastructure tool for data provenance, integrity, and encryption. Constellation is not only cryptographically secure, but the company’s platform can easily be integrated with existing systems through an effortless plug-and-play functionality.
Constellation came to FullFunnel in 2019 as an infrastructure startup looking to capture product-market feedback and develop a clearer understanding of its sales cycle. The company did not have a repeatable lead generation model in place, relying instead on ad-hoc, one-to-one cold outreach which generated only a handful of quality conversations with decision-makers.
Having focused on product development as opposed to a sales and marketing strategy, Constellation was also experiencing difficulty in perfecting its value proposition, often using the same messaging across multiple buyer personas. As a result of this approach, the company needed strategic positioning and messaging realignment with a more targeted buyer demographic.
FullFunnel immediately implemented lead generation strategies to provide Constellation with the product-market feedback it required to drive sales. Using a proprietary sales automation process, FullFunnel introduced a rapid and robust lead generation program that produced unique touch points based on actionable triggers. At a critical point in its life cycle, Constellation benefited from FullFunnel’s sales operations experts, optimized systems, and automated data collection to produce 3x the output of a regular sales employee.
FullFunnel also provided Constellation with consulting services from a messaging standpoint, revising Constellation’s value proposition in order to make it relevant and attractive to decision-makers. This involved buyer persona identification and development, as well as effective market segmentation. By launching several targeted campaigns, FullFunnel was able to generate many substantive conversations and rapidly validate product-market fit.
The results of FullFunnel’s lead generation program were overwhelming within just a few months:
- Designed a state-of-the-art sales strategy for an emerging industry
- 400% increase in sales pipeline
- Over 8,500 personalized outbound prospecting emails sent over a two-month period with an average open rate of 57.5%
- Significant product-market feedback
- 25 quality conversations with Fortune 500+ C-level executives
With a clear understanding of its sales cycle, unique value proposition, and demand generation strategy, Constellation is poised for exceptional growth. The company is trailblazing an emerging industry with advanced sales and marketing strategies.
Constellation Network Penetrates New Market with FullFunnel
Positioned as “The Blockchain for Big Data”, Constellation infrastructure validates and secures data pipelines, improving the visibility and quality of datasets so that data scientists can focus their time and energy on their highest-priority work.
Hear It From Our Clients
FullFunnel provided us with the sales and marketing strategies, processes, and experts we needed, and were instrumental to the growth at EnableSoft. Their team became an extension of our team and were invested in our success. I’d recommend FullFunnel to any company interested in scaling their business.
I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.
Director of Sales Operations, NTS
When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.
Chief Sales & Marketing Officer, PartnerMD
"The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets."
VP of Global Acquisition, Zumba
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