FullFunnel Grows DAG's Qualified Pipeline by $6M in 14 Months


About DAG

Data Advantage Group™ is a leading provider of enterprise metadata management and data governance solutions. Our MetaCenter® platform enables organizations to govern their information assets while lowering costs, improving agility and reducing operational risks.


Data Advantage Group is an industry leader in metadata management and data governance solutions and was recognized by Gartner’s Magic Quadrant as a top challenger in the space. Their MetaCenter® solution helps large enterprises govern their information assets and enable agile data management.


Data Advantage Group came to FullFunnel in August 2015 with a need to build their sales pipeline and limited in-house sales resources for lead generation, prospecting, outreach, and follow up.


FullFunnel worked with Data Advantage Group to develop and execute an effective sales strategy that included:

  • Buyer Persona identification and build out
  • Conversion focused website design and development
  • Sales process definition and execution
  • CRM implementation
  • Phone, email, and social media prospecting
  • Qualification of opportunities
  • Paid search campaign landing page development, conversion optimization, and ongoing management
  • Event promotions and support


The results of the new sales program were impressive:

  • 1,400 average prospecting touchpoints weekly
  • Over 200 leads, generating $6 million in qualified pipeline since inception
  • Over $2 million closed in annual revenue
  • 11X return on deployed capital

To date, FullFunnel has partnered closely with Data Advantage Group in order to drive substantial pipeline and revenue growth.

Hear It From Our Clients

FullFunnel provided us with the sales and marketing strategies, processes, and experts we needed, and were instrumental to the growth at EnableSoft. Their team became an extension of our team and were invested in our success. I’d recommend FullFunnel to any company interested in scaling their business.

Craig Petersen

COO, Enablesoft

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.

Jason Youmazzo

Director of Sales Operations, NTS

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

Kristin Richardson

Chief Sales & Marketing Officer, PartnerMD

"The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets."

Lucy Levy

VP of Global Acquisition, Zumba

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