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Case Study 2

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“There was really no way we could have hit our publish goals without your help. There was just no launch without you guys. It was a great, really solid partnership. I appreciated how FullFunnel flexed when we needed it most—even when it went against your natural DNA to stay regimented and planned. You rolled with our punches, and we couldn’t have done it without you.”

– Bola Akinsanya, Head of RevOps, Airbnb Services

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The Challenge

Airbnb’s Services team was preparing to launch a new marketplace experience, designed to connect guests with in-market service providers. The initiative was ambitious: large geographic coverage, aggressive publish targets, and a short timeline. The team needed a partner who could move quickly, adapt to an evolving launch environment, and bring deep RevOps expertise to the table.

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The Solution

Airbnb engaged FullFunnel to serve as an extension of their GTM and RevOps team. Our work included:

End-to-End Lead Generation: We developed a rapid lead acquisition motion tailored to Airbnb’s priority markets, categories, and provider profiles.

Flexible Execution Support: We scaled outreach and operations as the product and messaging evolved, staying in lockstep with internal teams.

RevOps Consulting: We advised on CRM utilization, outreach tooling (Salesforce, MixMax), and long-term infrastructure improvements.

Data Strategy: We introduced a scalable, geo-specific data collection framework to help Airbnb track, refresh, and expand market penetration efficiently.

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The Results

Airbnb hit its publish goals ahead of launch

Thousands of high-quality service providers sourced and onboarded

Real-time campaign pivots enabled by FullFunnel’s embedded support

Ongoing strategic planning for long-term acquisition infrastructure

Don’t Just Take Our Word For It

Hear from FullFunnel clients about their experiences working with our GTM & RevOps support teams

When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.

partnermd
Kristin Richardson Chief Sales & Marketing Officer, PartnerMD

FullFunnel is invaluable in executing campaigns, initiating new concepts, facilitating compliance approvals, and participating as part of Adhesion's marketing team.

Adhesion Wealth
Wendy Whitehurst Head of Marketing, Adhesion Wealth

The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets.

Zumba
Lucy Levy VP of Global Acquisition,  Zumba

Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking…

InvestiQuant
Scott Andrews Co-Founder and CEO, InvestiQuant

I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services…

NTS
Jason Youmazzo Director of Sales Operations, NTS

Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO…

Globo
Tyler Robinson Commercial Operations Director

FullFunnel’s Sales Operations team has been exceptional to work with in streamlining our CRM and reporting capabilities…

Capturely
Rob Eyler CEO, Capturely

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals…

Willdan
Jason Steinbock Director of Business Development, Willdan

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