Why Transition from Flex to Grow

The Key to Scaling Your Outbound Sales Success

At FullFunnel, we designed our Flex product to offer companies an entry point into successful outbound prospecting with minimal risk. It’s the perfect solution for businesses that have struggled with outbound efforts or are new to it. With Flex, you’re leveraging a fractional team of experienced SDRs on flexible terms (just a two-month commitment with a rolling 30-day termination period), all while testing outbound as a scalable revenue channel.

However, Flex is not meant to be a long-term solution. It’s a stepping stone, proving outbound’s efficacy before you make the critical decision to scale.

Why Flex Should Be Temporary

Many small businesses use Flex as a comfortable starting point. But here’s why staying in Flex long-term might be limiting your growth:

Limited Activity and Impact

In Flex, you receive around 600 dials and 125 email enrollments per week from a fractional SDR. This is sufficient for early testing but doesn’t generate the volume you need for sustained pipeline growth once you’ve proven outbound can work for your business.

Scaling Outbound Effectively

Once you start seeing substantive results, the key challenge isn’t just managing a known, trained SDR—it’s about scaling this success. To scale, you need a dedicated resource. With Grow, you can achieve up to 4x the volume of calls and activity, driving faster results and more qualified leads.

Cost Efficiency

While Flex offers a lower price point initially (e.g., $4,000/month for a South African SDR or $5,500/month for a US-based SDR), it limits the long-term value by capping activity. In contrast, moving to Grow for just a marginal increase in investment ($5,000/month + minimal infrastructure for offshore or $9,000/month + $500 infrastructure for US-based reps) will allow you to significantly scale your outbound efforts, making the most of your SDR investment.

Why Grow is the Next Step

In Grow, you’re not just working with fractional hours from senior SDRs—you’re getting dedicated, fully embedded team members who live and breathe your brand. They will:

Execute up to 4x the volume of activity (calls, emails, and touchpoints) compared to Flex.

Focus entirely on your business without time being split between other clients.

Be an extension of your team, learning your products, services, and market in-depth.

You have the opportunity to take these resources in-house creating effective internal operations

The Problem That Grow Solves

The core challenge for most companies isn’t managing a known asset (trained, effective SDRs), but the recruiting, hiring, training, and ramping of new sales talent to reach peak productivity.

Our Grow product removes the burden of finding and training talent and offers a proven, dedicated resource that’s ready to accelerate your growth.

When to Move to Grow

If your Flex program is generating substantive results, now is the time to scale. Staying in Flex might feel safe, but it’s limiting your outbound potential. By moving to Grow, you’re investing in a solution that enables long-term, scalable growth—without the hassle of managing internal hiring and training.

Request a Strategy Session

Your RevOps journey starts here.

In your free strategy session, we’ll discuss how FullFunnel can help your firm engineer sales and marketing success and lay the groundwork for growth.