Lead Onion identifies in-market companies, provides contact information for the key decision makers at those companies, and allows you to enroll those contacts into an email cadence, all within their platform.
Theoretically, this would benefit all B2B demand generation teams.
Not yet. We tested this platform for three months on a client account, and an additional three months internally. Both cases did not yield better results than our regular outbound campaigns that use firmographic targeting and no intent data. It all sounds very interesting, but the results were just not there in either scenario.
Hear what Zoltan Eross, Account Manager has to say about Lead Onion.
Let’s break a taboo: your cold outreach program has no business living inside your core CRM.
Matthew Iovanni
Aug 22, 2025
3 minute
In 2025, building a go-to-market (GTM) tech stack isn’t just a strategic decision; it’s a survival move. With the rise of data fragmentation, overloaded systems, and increasing pressure to do more ...
Matthew Iovanni
Aug 5, 2025
4 minute
The marketing landscape is undergoing a seismic shift. The strategies that propelled businesses forward in the past decade are rapidly becoming obsolete, necessitating a fundamental redesign of sales ...
Madison Smith
Sep 26, 2024
7 minute
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