Sales teams that engage in outbound should consider Lavender.
Would We Recommend It?
Yes. Lavender allows BDRs and AEs to craft concise, effective emails quickly.Hear what Marlene Myburgh from our Operations team has to say about Lavender.
As data stacks become more modular, teams often evaluate tools side by side that were never designed to solve the same problem. Clay and Workato are a good example of this. At a glance, both touch ...
Matthew Iovanni
Jan 13, 2026
4 minute
As organizations deepen their investment in Microsoft’s CRM and analytics ecosystem, it’s common to reassess how external data tools fit alongside native platforms. Questions often arise around ...
Matthew Iovanni
Jan 13, 2026
4 minute
Let’s break a taboo: your cold outreach program has no business living inside your core CRM.
Matthew Iovanni
Aug 22, 2025
3 minute
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