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Tech Review: Lavender

What Problem Does It Solve? 

Lavender is an AI-powered email enhancement platform that helps you revise emails faster using best practices and data from analyzing thousands of emails that have gotten responses. The more a team uses it, the better Lavender works based on trends from your team’s efforts.
 
It helps craft the email and it analyzes their results. It integrates with HubSpot, Apollo, Salesloft, Gmail, Outlook, and more. 

Who Should Use It? 

Sales teams that engage in outbound should consider Lavender.

Would We Recommend It? 

Yes. Lavender allows BDRs and AEs to craft concise, effective emails quickly.
 
Sales Managers spend less time approving “one-off” emails crafted by BDRs to follow up with prospects they’ve spoken to. Lavender provides a data analytics dashboard that shows what can be improved, and what's working that they should scale across the team. 
 

Hear What We Thought

Hear what Marlene Myburgh from our Operations team has to say about Lavender.

lavender
What is Lavender?

Lavender is an email coaching tool with integrations into most major email platforms and services.

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