Tech Review: HockeyStack

What Problem Does It Solve? 

HockeyStack is a powerful web analytics platform built to help businesses collect and analyze complex data related to revenue operations programs. Additionally, it enables organizations to effectively manage marketing expenditures, refine audience targeting strategies, and execute detailed marketing campaigns with precision. Essentially, HockeyStack addresses the need for streamlined data management and analysis, empowering businesses to make informed decisions and optimize their marketing efforts.

Who Should Use It? 

This tool would benefit demand generation leaders, particularly those who have complex demand generation programs that have outgrown more cost effective attribution methods or tools.

Would We Recommend It? 

Yes, I would recommend HockeyStack for firms encountering challenges related to reporting and data visibility in their demand-generation programs and marketing campaigns.

HockeyStack excels in providing clarity and transparency in monitoring the lead journey, leading to enhanced campaign assessments. Improved data tracking facilitates more precise resource allocation, ultimately enabling sustainable scalability through predictable revenue streams.

Hear What We Thought

Hear what Zoltan Eross, Account Manager has to say about HockeyStack.