Tech Review: Gong
What Problem Does It Solve?
Gong provides sales teams with insights into sales conversations, sales coaching, training, and deal analytics. The core problem that Gong addresses is the need for deeper insights into sales conversations and the desire to optimize communication strategies within sales teams.
Who Should Use It?
Sales teams (AEs; BDRs if Gong Engage is added). Due to cost, larger companies are a better fit.
Would We Recommend It?
Yes, I would recommend Gong. Gong is helpful for turning conversations into actionable insights. It can be used for sales coaching, forecasting, deal execution, and deal insights/reporting. Gong helps sales teams understand what is working vs. what is not working.
Hear What We Thought
Allison Troy from our Technology and Enablement team had a demo of this product. Hear what she has to say in this video.
Resources
Blog 3.0

Why Cold Prospecting Doesn’t Belong in Your CRM
Let’s break a taboo: your cold outreach program has no business living inside your core CRM.

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In 2025, building a go-to-market (GTM) tech stack isn’t just a strategic decision; it’s a survival move. With the rise of data fragmentation, overloaded systems, and increasing pressure to do more ...

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The future of marketing in 2025: What you need to know
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