Tech Review: Amplemarket

What Problem Does It Solve? 

Amplemarket addresses the ongoing challenge of scaling sales outreach while maintaining a personal touch. It combines AI and automation to streamline multi-channel outreach, with a particular focus on LinkedIn, email, and call touchpoints. For sales teams aiming to connect with prospects efficiently, it integrates social prospecting with actionable insights, allowing teams to spend less time on administrative tasks and more on building relationships.

Its advanced filtering, AI-driven messaging, and intent signals help refine targeting, while its LinkedIn automation allows for strategic actions like viewing profiles, sending connection requests, and even delivering voice and video messages manually. While the intent signals need improvement in accuracy, Amplemarket's offering significantly boosts engagement efficiency.

Who Should Use It? 

Amplemarket is ideal for sales teams that prioritize LinkedIn as their primary channel for prospecting and outbound demand generation. Teams looking to optimize their social selling strategy with automated sequences and streamlined workflows will find it especially useful. It’s well-suited for companies with founders or executives who are active on LinkedIn and want to scale personal engagement without adding significant overhead.

However, it might not be the best fit for teams relying heavily on phone outreach or those who have a tech stack that already includes tools with similar capabilities, such as HubSpot, Clay, or a power dialer.

Would We Recommend It? 

Yes, especially for teams where LinkedIn is a central part of their prospecting strategy. Amplemarket excels in automating LinkedIn tasks and improving targeting efficiency. But for teams that rely on a multi-channel approach (including heavy phone usage), or who already have robust tools for email and social outreach, it may not offer enough added value.

According to our analysis at FullFunnel, Amplemarket’s powerful LinkedIn automation is its standout feature, making it a strong contender for teams focusing on social prospecting. However, its AI features—while promising—need further refinement to be fully reliable for advanced messaging or reply scenarios. The lack of a power dialer and certain workflow limitations may hinder its adoption for broader outreach strategies. Overall, it's a good option for LinkedIn-driven teams looking to streamline outreach, but we’re keeping an eye on its future updates for improved AI functionality and multi-channel capabilities.