FullFunnel Teams Up With LeanBox To Bring Innovative Workplace Food Service Suite To Market
Problem
Identifying a vastly underserved market, LeanBox has brought to market one of the most innovative services we have seen in a while. As with any great idea, LeanBox came to FullFunnel with a go-to-market execution problem. They had developed a core group of clients in the Boston area and needed to expand their sales and marketing program in order expand beyound that core. With a basic, unappealing website and no sales and marketing program to speak of, LeanBox needed a partner to help them make that next step forward. To compound issues, they had received a great press commitment from the Boston Globe to run a piece about the company in 30 days.
Solution
After an initial discovery period, our team suggested a corrective course of action and offered the LeanBox stakeholders an implementation plan. In a 30 day timeframe, the FullFunnel team:
- Implemented a Marketing & CRM platform
- Built a highly visual and engaging website
- Shot and produced a three minute corporate sales video
- Conducted a product and lifestyle photoshoot
- Developed a suite of sales and marketing collateral
We launched the new site and video ahead of schedule, right in time for the great press LeanBox got from the Boston Globe. The results were amazing.
By developing specific buyer personas and tailoring the website and marketing campaigns to mirror their needs, we drove exceptional conversions and increased inbound interest well beyond expectations. Additionally, the FullFunnel sales team went to work identifying thousands of potential buyers and entering them into our sales funnel. Within four days of launching we had over 50 meeting inquiries and the newly created landing pages were converting at a 12%+ rate!
About LeanBox
LeanBox is a collection of services that improve workplaces through food and beverage culture. LeanBox is changing the way people consume food at the workplace, by not only sourcing and delivering food, but also collecting real-time purchase data and optimizing the food selection based on employee preferences.
The current product suite consists of LeanBox, Cold Brew Coffee, and Bevi. Click here to get LeanBox for your office
Hear It From Our Clients
FullFunnel provided us with the sales and marketing strategies, processes, and experts we needed, and were instrumental to the growth at EnableSoft. Their team became an extension of our team and were invested in our success. I’d recommend FullFunnel to any company interested in scaling their business.
Craig Petersen
COO, Enablesoft
I have been impressed with FullFunnel’s ability to quickly learn and acquire the needed acumen to pitch our technical services. FullFunnel was able to accelerate our outreach beyond our existing resources and thus strike the delicate balance between optimized at-scale outreach with the critical aspect of personalized sales.
Jason Youmazzo
Director of Sales Operations, NTS
When your personal name is attached to revenue goals, you have to have the right outside partners by your side. They have to be strategic thinkers, have the technical expertise, bring the right attitude, and combine it all with a business acumen to understand your business and that of your prospects. FullFunnel brings that and more. We are enormously grateful for their partnership, agility, doggedness, and even candor when needed. I know they won’t stop until we reach our goals and everyone is happy.
Kristin Richardson
Chief Sales & Marketing Officer, PartnerMD
"The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets."
Lucy Levy
VP of Global Acquisition, Zumba
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