Build Your Brand With Social Media Marketing

Frequently Asked Questions

Is Social Media Marketing The Same Thing As Paid Social Advertising?

Nope! Social media marketing does not require any paid spend whatsoever. Although one can run paid ads on social media in conjunction with an organic social strategy, the two are not the same thing. An organic social post is free, appears on the newsfeed of your followers, and is not demarcated as an advertisement.

How Do I Create Compelling Social Media Content?

In today’s social media environment, standing out is critical. You’ll want to ensure your post captures the eye of everyone scrolling through their newsfeed. Using sharp, simple visuals that fit your brand aesthetic and communicate a simple, clear message are most effective. Scroll through your feed and think about what kinds of posts would make you stop and take a closer look. That’s what every organization should be trying to emulate. 

Beyond visuals, ensure your message is worthwhile, and something your followers are interested in. It’s great to mix up your content, whether it be a fun post about an obscure holiday, or a post discussing the promotion of a team member. Mixing these posts with content centered around your organization and its service offerings can be a winning recipe for creating a regular stream of engaging content.

What Channels Should I Post On?

It depends on where your customers/potential customers exist. LinkedIn is a must for any organization, but platforms like Twitter, Instagram, and Facebook are also excellent places to communicate with your customer base.