Drive High-Quality Leads

Frequently Asked Questions

What Is Paid Search Advertising?

Paid search advertising enables your organization to place its advertisements in front of prospects who are actively searching for a solution. For example, if your organization sells sales consulting services, you can tie your ads to the keyword "sales consulting" so that it appears near or at the top of the search results page upon searching that keyword. You can run ads on any search network, from Google to Yahoo and Bing depending on where your consumers frequent. 

Why Do I Need Paid Search Advertising?

Advertising on search engines gives you the unique opportunity to place your organization in front of people with a clear need, at the very moment they are looking for a solution. It can be incredibly effective at driving conversions, and ultimately high-quality leads at a reasonable price. Paid search advertising networks like Google also have very complex targeting and optimization capabilities that allow you to learn more about your target audience, and how they behave. You can glean things like what time of day or week most people are looking for your solution, what kind of copy they engage with best, and see how your organization's paid advertising presence stacks up with competitors. 

When Does It Make Sense For Me To Use Paid Search Advertising?

Running ads on Google or Bing makes sense for almost all types of businesses, provided the search terms they are targeting receive enough monthly searches to run a viable campaign. Paid search advertising can help your firm boost its visibility if you aren't ranking at the top of search results organically (you probably aren't), and give your organization a competitive advantage by bidding on your competitors' keywords as well, ensuring your brand shows up first and has the highest chance being chosen by consumers.