Understand Your Performance With Marketing ROI Reporting

Frequently Asked Questions

Why Do I Need Marketing ROI Reporting?

Many organizations fall into the trap of running a campaign or channel without any insight as to whether it's actually effective or not. The result is squandered opportunities, and wasted marketing dollars. For example, many organizations will run ads on a network like Google, but lack the reporting infrastructure to actually understand what is happening as a result of the clicks they are receiving. You might be able to see in Google that you've received X amount of conversions, but can you see what keywords are driving success down the funnel, or what campaigns are resulting in closed-won deals? Many organizations cannot, and are flying blind in regards to their marketing spend, when it is simply not necessary. 

Ultimately, it makes no sense to spend money on campaigns that are not driving high-quality leads that are closing (if new business is your goal). Many organizations that lack insights into what's driving new business burn through money on ineffective campaigns. We ensure you aren't one of them. 

What Does Good Marketing ROI Reporting Look Like?

An organization with good marketing ROI reporting has a nuanced understanding of how every facet of its marketing program is driving results down the funnel. It's one thing to know what campaigns are driving lead volume, but what is really important is what campaigns are driving closed business. These are the campaigns that should be focused on both from a time and budget perspective (if the goal of your marketing initiatives is to drive more new business, which it likely is). 

Beyond having an understanding of performance down the funnel, tools like Google Analytics can be incredibly useful for uncovering trends that can inform decision-making as to how your campaigns and website are configured. 

Far too few organizations take the time to look at metrics like time-on-page, bounce rate, and general data on how your website visitors perform once they get to your page. Before someone becomes a lead, they are just another website visitor. If you don't understand how your website visitors are behaving, getting those people to convert into leads, and eventually closed-won business, becomes a much more significant challenge.