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Win-Loss Analysis: Understand Why You're Winning or Losing Business

Do you truly understand why you might be winning some deals and losing others in your sales pipeline? FullFunnel’s win-loss prospect interviews help you understand:

The holistic prospect experience with your sales team
The value that is interpreted from your product/service offering
Common objections and firmographic trends to tighten prospect targeting
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Extract Maximum Value From Your Win-Loss Analysis

Sales Process Improvement

Maximize the efficiency of your sales program by developing and implementing best practices for working deals.

Identify Closing Variables

Evaluate pipeline performance against a number of variables like industry, company size, persona, competition, and lead source to identify targeting and messaging gaps.

Direct Buyer Feedback

By getting feedback straight from the source, you can take the guesswork out of future business decisions.

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The FullFunnel Difference


FullFunnel provides all-encompassing solutions for everything outsourced sales and marketing. We help organizations of all shapes and sizes solve all of their sales and marketing challenges. From staffing your sales team, to building a winning sales program, to creating successful marketing campaigns, to mastering your sales tech, we are your platform solution.

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Hear It From Our Clients

“FullFunnel was easy to engage with and drove for results from the very beginning. They did a thorough audit, framed the issues fast, deployed the right skills, inserted good infrastructure, we were off and running. They’re great to work with.”

Peter Ackerman

CEO - Asset Innovation Group

"The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets."

Lucy Levy

VP of Global Acquisition - Zumba

"I am personally very thankful to have access to the knowledgeable resources at FullFunnel."

Beverly Sutherland

Founder - EdTechnologyFunds

"The team absolutely blew me away. Within only two weeks of starting to work with them our narrative became clearer, customer objections were overcome, and sales momentum had improved drastically."

Maren Donovan

Founder and Former CEO - Zirtual

Into The Funnel

Transitioning Your Sales & Marketing Team To A Remote Environment

Numerous organizations from a great variety of industries have taken significant steps towards implementing fully remote positions within their sales and marketing departments. Although this ...

Nov 17, 2022

3 minute

Small Website Changes Lead To High-Value Lead Generation

How confident are you that your website is effectively reaching your target audience? 

Nov 7, 2022

2 minute

Understanding Sales Team Leverage

Today we’re talking sales team leverage.

Oct 25, 2022

2 minute

Want to Learn More?

Learn how FullFunnel's win-loss analysis services help your organization better understand its sales program and drive effectiveness down the funnel