Win-Loss Analysis: Understand Why You're Winning or Losing Business

Do you truly understand why you might be winning some deals and losing others in your sales pipeline? FullFunnel’s win-loss prospect interviews help you understand:

The holistic prospect experience with your sales team
The value that is interpreted from your product/service offering
Common objections and firmographic trends to tighten prospect targeting
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Extract Maximum Value From Your Win-Loss Analysis

Sales Process Improvement

Maximize the efficiency of your sales program by developing and implementing best practices for working deals.

Identify Closing Variables

Evaluate pipeline performance against a number of variables like industry, company size, persona, competition, and lead source to identify targeting and messaging gaps.

Direct Buyer Feedback

By getting feedback straight from the source, you can take the guesswork out of future business decisions.


The FullFunnel Difference

FullFunnel provides all-encompassing solutions for everything outsourced sales and marketing. We help organizations of all shapes and sizes solve all of their sales and marketing challenges. From staffing your sales team, to building a winning sales program, to creating successful marketing campaigns, to mastering your sales tech, we are your platform solution.

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Hear It From Our Clients

“FullFunnel was easy to engage with and drove for results from the very beginning. They did a thorough audit, framed the issues fast, deployed the right skills, inserted good infrastructure, we were off and running. They’re great to work with.”

Peter Ackerman

CEO - Asset Innovation Group

"The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets."

Lucy Levy

VP of Global Acquisition - Zumba

"I am personally very thankful to have access to the knowledgeable resources at FullFunnel."

Beverly Sutherland

Founder - EdTechnologyFunds

"The team absolutely blew me away. Within only two weeks of starting to work with them our narrative became clearer, customer objections were overcome, and sales momentum had improved drastically."

Maren Donovan

Founder and Former CEO - Zirtual

Into The Funnel

A Brief Look Back At The Year That Was: 2022

There's no need to mince words. 2022 sucked. It was a very difficult year for most organizations, and that's putting it lightly. Here are my three main takeaways from this unforgettable year.  

Dec 28, 2022

3 minute

The Season of No-Shows: 4 Steps to Increase your Show Rate During the Holiday Season

The holiday season - with all its joy and good cheer - is also known for the less-than-cheerful trend of meetings no-showing. Prospects, like all of us, are heads down working to tie a bow around ...

Dec 15, 2022

4 minute

Sales & Marketing Success Tips: Generating Brand Awareness

Imagine this: you’ve spent countless hours developing what you think is a perfect brand. You’ve been providing your existing customers with outstanding solutions, and now you’re ready to prioritize ...

Dec 7, 2022

7 minute

Want to Learn More?

Learn how FullFunnel's win-loss analysis services help your organization better understand its sales program and drive effectiveness down the funnel