Transformative Sales and Marketing Alignment 

The key to sustained business growth lies in the synergy between your sales and marketing teams. When those departments are at odds, organizations cannot grow efficiently. Imagine a world where your marketing efforts seamlessly translate into qualified leads, and your sales team effortlessly converts those leads into loyal customers. That's the power of sales and marketing alignment.

From Leads to Loyalty: The Impact of Sales and Marketing Alignment

Don't let misalignment hold your business back any longer. Map out your buyer's journey and understand what metrics and KPIs will be pivotal to the success of your sales and marketing programs.
Enhanced Lead Quality

Sales and Marketing Alignment ensures that your marketing team nurtures leads that are not only plentiful but also high-quality and more likely to convert.

Shorter Sales Cycles

With both teams aligned, the sales process becomes smoother as prospects receive consistent messaging and experience throughout their journey.

Improved Customer Experience

When your messaging is consistent and tailored, your customers feel valued and understood, leading to increased loyalty and advocacy.

Data-Driven Decisions

Alignment encourages the sharing of insights and data between teams, leading to informed decisions and targeted strategies.

Trusted by industry leaders
Data Advantage Group
Case Studies & Testimonials

See Our Success Stories


EnableSoft Achieves Acquisition Goal with FullFunnel

Case Study

Enablesoft, now owned by Nintex, is a leading robotic process automation (RPA) software company that has spent the last 20 years providing organizations with a faster time-to-value than any other competitor in the market. They made their mark by automating various back-end manual tasks and projects, improving organizations’ operational efficiency ratios and significantly decreasing operational costs.

"FullFunnel provided us with the sales and marketing strategies, processes, and experts we needed, and were instrumental to the growth at EnableSoft. Their team became an extension of our team and were invested in our success. I’d recommend FullFunnel to any company interested in scaling their business."

Craig Petersen
COO, Enablesoft


FullFunnel Repositions CreditPoint Website to Generate High-Value Deals

Case Study

Founded in 2000, CreditPoint Software has pioneered the fintech order-to-cash space with a highly configurable, comprehensive credit management software serving mid-market to enterprise businesses, all the way up to Fortune 50 companies across the globe. 

"FullFunnel has been a great partner to CreditPoint. Their team and leadership pivoted aggressively when we needed to find the recipe that worked for us on our demand generation. There were clear proven criteria in their decision making and the results speak for themselves. We are now setup for a breakout year from a revenue growth perspective. All we have to do now is execute and close deals with a pipeline that is healthy and growing."

John Powers
CEO, CreditPoint Software

next glass logo

Untappd Overcomes Stagnant Sales With FullFunnel's Help in Sales Operations and Training

Case Study

Untappd, a prominent B2C application owned by Next Glass, aimed to expand its B2B sales operations but was getting subpar outcomes and unfavorable financial returns. Through a combination of data analysis, sales training, and optimized reporting, FullFunnel helped get their sales program on track with increased productivity and effectiveness. 
About the Company

Next Glass, a private-equity funded company, is positioned as the worldwide leader in bevtech with a yearly repeat recurring revenue exceeding $30 million.

Leading their efforts is Untappd, which offers a unique in-app experience to restaurant, bar, and taproom patrons while delivering a feature-rich platform for those venues to drive brand awareness and growth.


Blog 3.0

The Changing Landscape of SDR and BDR Compensation
The Changing Landscape of SDR and BDR Compensation

Is variable compensation the key to rewarding and retaining top talent? As a veteran in managing Sales Development Representative (SDR) and Business Development Representative (BDR) roles for almost ...

Matthew Iovanni

Sep 29, 2023

2 minute

5 Best Practices for Organizing Your Sales Team
5 Best Practices for Organizing Your Sales Team

Organizing your sales team can be a challenging task, but it is essential for the success of any business. A well-organized sales team structure can lead to increased productivity, higher revenue, ...

Ryan Kelly

Sep 28, 2023

2 minute

Lead Scoring for SaaS Companies
Lead Scoring for SaaS Companies

Lead scoring is a crucial process for SaaS (Software as a Service) product organizations to prioritize and qualify potential customers based on their likelihood to convert and become paying users. ...

Genie Lutz

Sep 21, 2023

3 minute

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