Prioritize Leads with Strategic Lead Scoring

Lead scoring is often overlooked or improperly done, based on assumptions or outdated information. We use data to determine which leads are most important to meet your revenue goals. 

Make informed choices on where to allocate resources, which leads to nurture, and which to prioritize for immediate engagement. The result? A streamlined sales process that saves time, money, and effort, while delivering impressive results.

What is Lead Scoring? 

We look at all the actions and behaviors of your leads and give them a score based on the likelihood of them turning into a client. 

It's custom - based on your specific data and the actions and behaviors you track. 

The end result is a prioritized list of who your sales team should be focused on.

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Maximize Your Sales Potential with Precision Lead Scoring Services

In the fast-paced world of business, identifying your most promising leads is no longer a guessing game. We analyze your data to determine a lead scoring methodology unique to your business that accurately identifies leads most likely to convert. 
 
This empowers your sales teams to focus their efforts where they matter most, driving higher conversion rates and boosting your bottom line.
Measurable ROI

Accurate lead scoring increases conversion rates, shortens sales cycles, and lowers customer acquisitions costs. Your sales pipeline becomes more efficient with our data-driven approach. All of this adds up to improving  your ROI and achieving your revenue goals.

Sales and Marketing Alignment

Lead scoring bridges the gap between sales and marketing departments, aligning their efforts around a common goal: converting high-value leads. With shared insights and a clear understanding of lead quality, your teams collaborate efficiently and achieve unparalleled results.

In today's hypercompetitive landscape, companies that aren’t putting their data to use will fall behind. FullFunnel uses and data-driven, holistic approach that focuses on your entire revenue operations program, from lead generation through sales pipeline management through customer success. Everything we do keeps your bottom line in mind so you can meet your revenue and growth goals. 

Trusted by industry leaders
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Case Studies & Testimonials

See Our Success Stories

globo
Case Study

GLOBO is a private equity-backed language interpretation services company. They wanted to expand their market share, but had trouble scaling their outbound efforts. FullFunnel increased demand generation, created and fixed processes in their CRM and sales funnel, and conducted training and development. 

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Testimonial

"Partnering with FullFunnel empowered us to streamline and scale our sales operations at GLOBO. As a rapidly growing company, it was crucial to understand our current state and identify the gaps needed to reach our goals. FullFunnel provided a thorough audit and customized a go-forward sales strategy that addressed our Revenue Operations challenges, leading to better organization and efficiency in our team structure and processes. FullFunnel’s training and development efforts have not only elevated our sales skills but have also ensured consistent application of these best practices. Our sales performance has notably improved, putting us on a solid path toward achieving our growth objectives." 

Tyler Robinson

Commercial Operations Director, GLOBO Language Services

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FullFunnel Repositions CreditPoint Website to Generate High-Value Deals

Case Study

Founded in 2000, CreditPoint Software has pioneered the fintech order-to-cash space with a highly configurable, comprehensive credit management software serving mid-market to enterprise businesses, all the way up to Fortune 50 companies across the globe.

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Testimonial

'FullFunnel has been a great partner to CreditPoint. Their team and leadership pivoted aggressively when we needed to find the recipe that worked for us on our demand generation. There were clear proven criteria in their decision making and the results speak for themselves. We are now setup for a breakout year from a revenue growth perspective. All we have to do now is execute and close deals with a pipeline that is healthy and growing.'

John Powers
CEO, CreditPoint Software

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FullFunnel Exceeds ROI Target for Zumba

Case Study

Zumba is the largest branded fitness program in the world, founded in 2001 in Miami, Florida by three Colombian immigrants and since expanded to over 186 countries with millions of students around the world. Given Zumba’s meteoric rise, the company is constantly searching for new instructors to lead an ever-growing population of students.

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Testimonial

"The FullFunnel team has exceeded expectations and has proven to be a great partner, providing the resources, support, and expertise we needed to hit our growth targets."

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FullFunnel Exceeds Goal By 368% For Willdan

Case Study

Willdan Group, Inc. (Willdan) is a publicly-traded company that specializes in energy performance. At the time of contacting FullFunnel, Willdan had not yet built a sustainable demand generation program, which was hampering the organization’s ability to scale at a rapid pace. In order to reach the organization’s ambitious revenue goals for 2022, Willdan needed to establish a scalable outbound prospecting strategy supported by best-in-class infrastructure.

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Testimonial

FullFunnel has been amazing to work with. They have helped us build a pipeline, improve our demos, and begin closing deals for our Software as a Service product. They took the time to learn about our product, find the best targets and build good great targets. They really feel like part of our team. I highly recommend them for anyone looking to grow a pipeline. We have been so impressed that we have expanded our work together to serve other business units.

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FullFunnel Builds EVERSTREET A New Brand and Website In Less Than 30 Days

Case Study

EVERSTREET is a Boston-based retail and restaurant brokerage and advisory firm that helps create thriving retail districts by expanding the pool of retail and restaurant owners active in the field, and helping their small businesses polish their brands. EVERSTREET partners with landlords, tenants, and municipalities to empower local businesses and create amazing retail districts.

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Testimonial

"I approached FullFunnel with a very challenging ask: help me build my website and branding from scratch in 30 days. The FullFunnel team developed a project schedule that made the process easy for me and delivered the website on time. The design team took time to listen and understand my vision. The final product matches my conceptual aesthetic perfectly."

Resources

Blog 3.0

Lead Scoring for SaaS Companies

Consulting, Lead Scoring

Lead Scoring for SaaS Companies

Lead scoring is a crucial process for SaaS (Software as a Service) product organizations to prioritize and qualify potential customers based on their likelihood to convert and become paying users. ...

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Genie Lutz

Genie Lutz

Sep 21, 2023

3 minute

Fundamentals of Lead Scoring

Consulting, Lead Scoring

Fundamentals of Lead Scoring

As a sales or marketing professional, you have likely encountered the challenge of having too many leads to follow up on. It can be overwhelming and time-consuming to try to engage with every lead, ...

Read More
Genie Lutz

Genie Lutz

Sep 21, 2023

2 minute

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