From data chaos to GTM clarity — powered by Clay, executed by FullFunnel
FullFunnel is a Certified Clay.com Enterprise Partner
We're 1 of 24 in the World
Clay is powerful. But it’s not plug-and-play. Whether you’re trying to get your CRM in order, automate your inbound or outbound workflows, or build a real GTM engine, FullFunnel is the implementation and management partner that gets you there.
We don’t just “set up” Clay — we run it as your operating system for revenue growth.
Our Approach: Built on Clay’s Universal Data Layer
We’ve aligned our services to the same framework Clay uses to deliver value — because we believe this is the most directionally sound way to get results.
Clean, enriched, and structured data is the starting point for everything.
TAM Sourcing: Build your total addressable market from scratch or expand it with data from Clay’s native integrations and enrichment tools. Account Research & Scoring: Automatically evaluate accounts for fit using firmographic, technographic, and intent data. CRM Enrichment: Create a unified data hub (where all client and prospect data funnel through Clay for standardization before hitting the CRM) that fills in the blanks, eliminates duplicates, and makes your CRM worth the investment.
Replace manual effort with structured, scalable outbound workflows.
Inbound Lead Enrichment: Instantly enrich and route inbound leads for faster handoff and higher conversion rates.
AI Outbound: Use Clay to power multivariate outbound testing at scale — emails, LinkedIn, gifting, and more. Do more with fewer emails by incorporating deep personalization for high-propensity prospects. Drive pipeline while preserving quality.
Peer-to-Peer Personalization: Leverage sales team attributes to build smarter, more targeted prospecting lists.
Once your data and automations are in place, Clay becomes a GTM engine.
Account-Based Marketing (ABM): Launch personalized campaigns targeting your most strategic accounts. Seamlessly understand which buyer is the right person in the moment based on various signals (fundraising data, website visits, event attendance, and more).
Signals & Intent: Operationalize buying signals in real-time, so reps focus only on accounts that are ready.
GTM Copilot: Use Clay as the co-pilot for your sales ops team, automating research and synthesis that would normally eat into seller's time (such as automating competitor mention notifications from Gong calls, auto-generating pre-call meeting notes or post-call email draft).
