FullFunnel Grows DAG's Qualified Pipeline by $6M in 14 Months

Background

Data Advantage Group is an industry leader in metadata management and data governance solutions and was recognized by Gartner’s Magic Quadrant as a top challenger in the space. Their MetaCenter® solution helps large enterprises govern their information assets and enable agile data management.

Problem

Data Advantage Group came to FullFunnel in August 2015 with a need to build their sales pipeline and limited in-house sales resources for lead generation, prospecting, outreach, and follow up.

Solution

FullFunnel worked with Data Advantage Group to develop and execute an effective sales strategy that included:

• Buyer Persona identification and build out
• Conversion focused website design and development
• Sales process definition and execution
• CRM implementation
• Phone, email, and social media prospecting
• Qualification of opportunities
• Paid search campaign landing page development, conversion optimization, and ongoing management
• Event promotions and support

Results

The results of the new sales program were impressive:

• 1,400 average prospecting touchpoints weekly
• Over 200 leads, generating $6 million in qualified pipeline since inception
• Over $2 million closed in annual revenue
• 11X return on deployed capital

To date, FullFunnel has partnered closely with Data Advantage Group in order to drive substantial pipeline and revenue growth.