FullFunnel Generates >$2 MM in Pipeline for CreditPoint

Company Background

CreditPoint Software is an industry leader in credit risk and collections management software. With over $50 billion in trade revenue running through its software and serving users on 5 different continents, CreditPoint is truly a global company, working with companies that range from SMBs to Fortune 50.

The Challenge

CreditPoint came to FullFunnel in September 2019 with a need to build their sales pipeline and generate demand. Most of CreditPoint’s existing customers came from referrals and word of mouth.

The Solution

FullFunnel worked with CreditPoint to develop and execute a comprehensive sales and marketing strategy that included:

• Value proposition development
• Paid search campaigns across Google and Bing
• Paid social campaigns across LinkedIn
• Paid referral listings on Capterra
• Landing page design and development
• Conversion optimization and ongoing management of FullFunnel-created paid advertising campaigns
• Conversion focused website design and development
• Fully-managed deal qualification and pipeline management

Results

The results of the new demand generation program were impressive:

• Over $2 million in new, qualified pipeline from paid advertising
• Over $250,000 in revenue closed already 
• 23.80x pipeline over ad spend (POAS) from paid search campaigns
• 14.34x POAS from paid social campaigns
• 20.61x POAS from paid referral campaigns

The partnership between CreditPoint and FullFunnel proved so successful during the pilot engagement that the two organizations continue to work together to this day.