Since 2008, InvestiQuant has armed self-directed investors with institutional quality trading strategies based on statistical edges. InvestiQuant’s AI-driven automated solutions help clients better protect and grow their wealth, hands-free—regardless of the direction of the broader stock market.
InvestiQuant partnered with FullFunnel with the goal of repositioning its website for generating highly qualified, higher-value leads. This included increasing brand reach, clarifying messaging, and optimizing for conversions.
InvestiQuant prioritizes integrity in serving clients, and the original website reflected this high degree of authenticity. However, due to the complex nature of autotrading, the former website was not optimized for search engines and did not quickly convey InvestiQuant’s unique value propositions or speak directly to niche audiences.
FullFunnel first augmented the homepage design and content for conversion optimization and SEO. Then, FullFunnel augmented additional website pages to improve the pages’ search visibility and user journey.
FullFunnel developed new pages to segment the customer journey by specific ICP and ensure that the content resonates with each audience. By segmenting the audience, InvestiQuant is able to more effectively engage prospects, which is especially important in the complex field of autotrading.
Since launch, InvestiQuant has seen a notable increase in organic search traffic. Before working with FullFunnel, the InvestiQuant website ranked for six keywords (despite all of the highly informative content on the site!). Now, InvestiQuant ranks for 97 keywords and counting.
The client has also noted a significant increase in high-value deals as well as less time spent pre-qualifying leads on the phone because the website clearly explains InvestiQuant’s offering.
"Working with the FullFunnel team has been great. They are honest, flexible, and motivated and we appreciate the breadth and depth of their team. They’ve elevated our brand and we’ve seen a significant improvement in our Google page ranking. We’ve also realized a gain in the quality of our leads, and a reduction in the length of the sales cycle - which I believe is due to the excellent educational content they have helped us create. I’d recommend any company that is considering hiring a marketing person to first consider FullFunnel."
Scott Andrews, Co-Founder and CEO