A 30-day CRM hygiene sprint — step by step

matthew@fullfunnel.co (Matthew Iovanni) — Fri, 04 Sep 2026 20:16:53 GMT

Most CRM cleanups fail for the same reason: someone tries to fix everything in one pass, runs out of momentum in week two, and the instance drifts back to where it started within a quarter. This is the sequence we run instead — thirty days, four phases, each one locking in before the next starts.

The GTM Audit playbook we run for every new account

matthew@fullfunnel.co (Matthew Iovanni) — Fri, 04 Sep 2026 20:16:36 GMT

Every new engagement starts the same way: a structured audit before a single tactic gets touched. Not because it looks thorough, but because it consistently surfaces the two or three things actually constraining growth — and they are rarely what the account expected going in.

Guides

A 30-day CRM hygiene sprint — step by step

The GTM Audit playbook we run for every new account