Multi-year embedded revenue operations lifted sales 500%

The Company

Better-fit inquiries for event venues.

PartySlate is a hospitality technology platform that connects event venues with better-fit, higher-revenue event inquiries. The platform helps venue operators attract the right events, reduce low-fit leads, and increase revenue per booking across their event spaces.

The Challenge

A tight, relationship-driven market.

PartySlate needed to build pipeline with hospitality and event venue decision-makers, a tight, relationship-driven market where cold outreach rarely breaks through on its own. The goal: generate qualified meetings with venue operators who could benefit from attracting better-fit, higher-revenue event inquiries.

The Approach

Layered, multi-touch demand generation.

FullFunnel deployed a coordinated program across three channels with 12 total touch points per prospect. Each layer served a distinct purpose; together they warmed, engaged, and converted a difficult-to-reach audience.

Layer 1

Cold outbound email

Build the foundation with persistent, personalized sequences.

3 parallel campaigns via Instantly.ai with distinct sender personas

4-step sequences on a 4-day cadence across all campaigns

Value-driven messaging around higher-quality inquiries and revenue per booking

Dynamic personalization by first name, company name, and custom body copy

Layer 2

Teleprospecting

Add a human touch coordinated with email timing.

Active teleprospecting coordinated with email sequences

Calls timed to land while prospects were actively receiving and opening emails

Increased reply and meeting conversion across the full sequence

Layer 3

Paid inbound (Meta Ads)

Create top-of-mind awareness that makes outbound warmer.

Meta Ads + inbound funnel introduced at the ~6-week mark

Created channel reinforcement across touchpoints

Prospects who saw an ad were warmer when the email arrived, and vice versa

Layer 4

Infrastructure & deliverability

Ensure every email lands in the inbox, not spam.

5 dedicated sending domains with 100% inbox health maintained

Up to 70 warmup emails deployed per inbox prior to launch

Security gateways mapped: Microsoft, Google, Proofpoint, Mimecast, Cisco

Open rates built a foundation. Layering paid on top turned it into a pipeline engine.

Outbound email built a real foundation: 67% open rates sustained over 2.5 months, well above industry benchmarks. But open rates don't close deals — the outbound motion on its own produced modest conversion. The breakthrough came when FullFunnel layered paid inbound on top of the active outbound program, creating channel reinforcement that transformed pipeline generation overnight.

Phase 1 · Outbound only (Weeks 1–6)

Cold email + teleprospecting across 3 parallel campaigns. Open rates were immediately strong, but open-to-reply-to-meeting conversion was modest without complementary channels.

Meetings booked

Phase 2 · Outbound + paid inbound (Weeks 6–10)

Meta Ads layered on top of active outbound. Prospects who saw an ad were warmer when the email arrived; those who got the email were primed when they saw the ad. In the first two weeks:

Opportunities (21 inbound + 6 outbound)

Outbound alone produced real results. Outbound supported by paid produced a 13.5x increase in pipeline opportunities in one-fifth of the time. The channels don't just add up; they multiply.

Outbound campaign performance (aggregate)

Campaign	Prospects	Open rate	Replies	Reply rate	Opps
Sender A	513	66.3%	5	1.0%	3
Sender B	376	60.6%	4	1.1%	2
Sender C	353	75.1%	2	0.6%	1
Total	1,242	67.1%	11	0.89%	6

Cold outbound turned into a pipeline engine — 27 opps in two weeks