A Digital Marketing Strategist (DMS) at FullFunnel is responsible for assisting with program development, optimization opportunities, and possible testing activities. You will drive the analysis of marketing campaigns and initiatives to identify tactics for optimizing marketing, marketing efficiency and marketing effectiveness and support design, sales, marketing, and account team members in the execution of the digital marketing strategy and analytics. The Digital Marketing Strategist defines success metrics, makes assessments of marketing channels and operations and helps with marketing campaign optimization efforts. Provides reports, dashboards, and ad-hoc analyses with recommendations.
We are seeking creative, analytical people with 2 - 3 years experience managing and growing Earned Media programs through SEO, Content Marketing, Email Marketing, Social Media Marketing and/or Paid Search, Paid Social, Display, and/or Retargeting campaigns.
As a DMS you will be leading data-driven digital marketing programs for a variety of clients, and will report to the Director of Digital Acquisition on the Digital team.
Equal parts analytical and creative. Demonstrated results with both Paid and Earned Media campaigns.
2 - 3